A business mentioned they were on the front page of Google recently without the use of Search Engine Optimization (SEO) or Search Engine Marketing. How did they their boost their website’s Google ranking? They achieved this solely through ‘local online visibility’ using Google’s Business Profile ranking services.
As a partner to the bed and breakfast industry, we’ve written this article to provide a step-by-step guide on how to enhance your small property’s local online visibility for free.
But what is ‘local online visibility’ on Google?
Quite simply it’s when a potential travel customer searches your local area for accommodation on Google, and your property is featured within the search results.
Imagine the potential bookings your property could receive from added online visibility. It is common knowledge that most travel customers search and book their lodging online.
Following the steps below will help you create a local online profile and experience these benefits.
Step 1: Get a Google Business Profile
If you are promoting your hotel online, chances are you already have a Google Business listing.
Having a Google Business Profile is crucial to your business being found by travellers through search. Google has been displaying search results for local businesses with a Google+ profile above other results, sometimes even making these profiles more prominent than paid adverts via Adwords.
An example of this:
Check to see if Google, or a previous guest of yours has already created a Google Business or Google+ page for you. You may already have a Google+ Page. All you have to do is type in the name of your business to see if it appears.