fbpx

IAA Bed & Breakfast Association

Growing Your Business Using Our Community Digital Marketing Strategy

The IAA Bed & Breakfast Association helps new customers find your business.  You can START TODAY FOR FREE by either claiming your business listing on our site or you can create your new business listing.

What is the IAA Bed & Breakfast Association? 

 

The IAA Bed & Breakfast Association is a key component of the International Association Alliance’s (IAA) community of associations, organizations, businesses and individuals that provides your business with access to new customers who are looking for your business and the products or services that you provide.

 

Business association memberships help you build your brand awareness, while increasing your brand’s credibility.  This helps you to “close the deal” with new customers.

 

The IAA Bed & Breakfast Association helps establish the bed and breakfast community business standards that help attract independent businesses to become members.  These independent businesses understand the value of being part of an industry group that provides credibility and helps them build their brand. 

 

See how easy and inexpensive it is for your business to use the power of multiple association memberships to build your business.  Instead of spending hundreds or even thousands of dollars each year, your IAA membership allows you to join the associations whose membership will benefit your business, all for one low membership investment.

Why IAA membership is an investment in your business!

 

 

 

IAA membership is a small investment with big rewards and includes membership in our growing number of business associations which include:

 IAA Bar, Pub & Tavern Association

 IAA Bed & Breakfast Association

 IAA Better Business Alliance

 IAA Boutique, Shop & Store Association

 IAA Brewery, Cidery & Distillery Association

 IAA Café, Diner & Restaurant Association

 IAA Farm & Ranch Stay Association

 IAA Global Green Alliance

 IAA Green Business Alliance

 IAA Guide, Outfitter & Tour Association

 IAA Limousine & Coach Association

 IAA Mall, Market & Outlet Association

 IAA Spa & Wellness Association

 IAA Vineyard & Winery Association

 IAA Wedding Association

 

 

Instead of spending hundreds or even thousands of dollars each year, your IAA membership allows you to join the associations whose membership will benefit your business, all for one low membership investment.

 

Do you care about people and the environment? 

 

What kind of business do you think your customers want to do business with?  Customers today are looking for businesses that help people and protect the environment.  To address this need, your membership also includes membership in Accessibility International and Sustainability International.

Why IAA membership is important for your business.

 

When it comes to your business, everything you do on the Internet is done to get your business noticed.  You hope that your website, and social media accounts will attract attention and help someone to become your customer.

 

The Internet is a great place to market your business, but the competition is fierce.  Do you get frustrated knowing that your small business has to compete for customers with huge global companies? 

 

Because you are working with limited resources, you have to provide even more paths for your business to be discovered by new customers.  And when they find you, you have to quickly give them good reasons why they should entrust you with their business. 

 

Please, if you want more new customers to find your business, learn how the International Association Alliance can help your business connect with those customers.  You have to be creative with your marketing, giving potential customers unique ways to find your business.

 

When a potential new customer searches for your business, they use a search engine, either Google, Bing, Yahoo, or one of the others.   Google is the most prominent search and two of Google’s top-ranking factors for any website are BACKLINKS, and CONTENT.  

 

Your Social Media accounts are a great example of how you are building your content and building backlinks to your business content.  You can easily multiply this effect by engaging on IAA’s industry Social Media Groups that will enhance your brand’s web exposure.

CATEGORIES

How great photos can win more bookings on your website

We all understand how important images are when choosing a place to stay when going on a trip or holiday. But have you got it right on your own website?  Do you know what it takes to use an image that will make the difference between a traveller booking your...

How you can use other people’s content to market your BnB *

Being active on the web and developing a positive online presence can be very beneficial to your brand. It allows you to increase your reach, discover new traveler market segments and connect with people who may not have otherwise discovered your B&B. One of the...

Recipe from The Yellow House: The Yellow House French Omelet

This is the second in our "Taste of The Yellow House" recipe series. These are all easy to make with things you probably already have in your pantry. This recipe looks especially easy (and it really is), but it may take a little practice to get comfortable swirling...

How you can use Geo-Targeting to Attract Specific Guests

When you look at promoting your bed and breakfast, you already know where most of your previous guests come from.  Or you know where you would like them to come from.  How do you target your marketing toward specific locations? Here are some ways you can start...

5 Locally-Owned Restaurants to Explore in Asheville NC *

Hungry? You won't be for long; downtown Asheville and the surrounding area has a very vibrant and thriving restaurant scene. A wide variety of tastes await, from good ol' Southern barbecue to award-winning fine dining. Due to our region's extremely productive soil,...

3 Reasons to Visit the White Oak Conservation Center

Visit the White Oak Conservation Center in Yulee, Florida, for a wildlife experience like no other. This exciting day trip near Amelia Island allows you to get up close and personal with some of the world’s endangered species. Witness the amazing work done here,...

Blue Lake Ranch Knows, and Loves Weddings

The month of February is all about love. As people have gotten engaged over the holidays and maybe even Valentine's Day, we know that lots of couples have some amazing weddings to plan. Blue Lake Ranch knows weddings! We also love weddings and couldn't be more...

Your Guide to the Best Holiday Lights in Asheville *

It’s hard to believe that we’re already thinking of the winter holidays when summer is just ending, but we’ve got to make those plans early to concoct the best strategy for seeing all the best holiday lights in the best season of the year! What a lovely idea for a...

Is Your Bed & Breakfast Targeting The Wrong Audience? *

What is your marketing strategies target when promoting your Bed & Breakfast to prospective guests?  The first thing you need to determine is who is your target audience. Your digital marketing strategy should be designed to attract the most motivated travelers...

Where Is the Best Place For Weekend Getaways in Western NY?

You deserve a relaxing escape this year, and we can help you make the most of it! If you're looking for the perfect destination for weekend getaways in Western NY, look no further than Asa Ransom House. Our charming bed and breakfast in Clarence, NY, provides the...

Embrace Technology But You Must Keep Your Marketing Human P

AI, was the Top Marketing Trend of 2018   Use AI to Inform and Engage Your Customers   During the last year most Top Trend for 2018 lists that you have probably seen referred to AI, machine learning or chatbots.  Marketing teams are leveraging AI for social...

You Can Enjoy Eco-Friendly Travel to St. Augustine, FL  P

Reduce your carbon footprint while celebrating your best vacation yet in St. Augustine. Discover the great outdoors, try some local cuisine, and tour the Old City’s charming streets. There is so much to see and do in St. Augustine—enjoy it all without harming the...

4 Things You’ll Find at the Fernandina Farmer’s Market *

Visiting the Fernandina Farmer’s Market is a beloved Saturday morning activity among visitors and locals alike. Located in Fernandina’s historic downtown, it’s the perfect atmosphere to enjoy a leisure weekend on the Florida coast. There’s plenty to discover here that...

Your Brand’s Authenticity Must be Unscripted and Genuine *

You Can’t Script Authenticity in Your UX   Your Authenticity is Customer Focused   It’s easy to know when you are dealing with a customer service representative who is less than sincere.  They lack authenticity which goes hand in hand with their insincerity....

Romantic Wedding Getaway on the Beach

To love someone and to have those feelings reciprocated is a thing of joy. When you've decided to make the commitment to marriage, you want your wedding and honeymoon to be as special as those feelings. There's no better way to create unforgettable memories than a...

5 Fun and Dog-Friendly Activities in Waynesville *

Moving to Western North Carolina we were very excited about all the great outdoor activities. We were even more excited because the area was known for being exceptionally dog-friendly. Since our inn has two dog-friendly rooms, we wanted to share some of our favorite...

How Much Do Your Customers Trust You? *

This post is shared from one of my favorite customer service gurus Shop Hyken, author of the The Shepard Letter   Do Your Customers Trust You This Much? Some of you may or may not know that I perform magic. Not real magic. When I was a kid I did birthday party...

How to build guest relationships beyond your B and B’s walls *

In today’s digital world, hotel guests are influenced by digital marketing strategies rather than print, radio, or television ads. Here’s what strategies are most effective for B&B digital marketing and how these strategies can help you build lasting relationships...

6 Buffalo Christmas Events You Need to Attend This Year

As colder weather sweeps across Western NY, we can start looking forward to some spectacular Buffalo Christmas events! Before you know it, you can browse holiday markets, glide along ice skating rinks, and watch your favorite Christmas stories come to life on stage....

5 Reasons to Take the Ghost Tour in St. Augustine

If you're staying at a Saint Augustine beach hotel and you have a taste for the darker and spookier side of things, then you simply can't miss the city's famous ghost tour. The Ghosts & Gravestones tour lets you ride along on the trolley to some of the most...

How to Engage Your Customers Using Mobile Messaging *

How Can Your Mobile Messaging Increase Customer Engagement?   Mobile Messaging is designed to capitalize on the opt-in email lists developed by your brand’s landing page call-to-actions.  Your visitor lists help you establish an ongoing relationship with your...

Why Amelia Island Is One of the Best Road Trips from Atlanta

When traveling from Atlanta, there are plenty of road trip destinations that are worth your while! But one stands out from the rest for its abundant history, delicious dining opportunities, breathtaking beaches, and unbeatable nature scene. Pack the car and hit the...

6 Things to do with Kids over Spring Break in Durango

Springtime in Durango is a magical time and is the perfect spring break getaway for the whole family. We've highlighted six wonderful activities that our guests love to participate in while Staying at Blue Lake Ranch. Spring Skiing: It's no secret that Colorado is...

Top Distribution Trends For Your B&B *

New trends are always emerging in the world of hotel distribution. Here are the top 2017 trends that B&Bs should acknowledge when building their distribution strategies. OTAs Are Here To Stay Online travel agencies continue to be high in popularity because they...

Use Advertising to Promote Your Amazing Blog Content *

Have You Thought About Advertising Your Amazing Blog?   Have you ever considered advertising your amazing blog?  Today I want to explore this as part of my series of posts on How to Promote Your Blog. Most blog promotion tips are about growing your blog’s...

Embrace Your Community Growth Using Social Media Branding

Social Media Builds Your Brand Develop a Social Community Mindset   To build a successful Social Media Community, you have to think like a community builder.  Throw out your old marketing ideas when it comes to Social Media Marketing.  You have to develop the...

A Couple’s Guide for Horseback Riding on Amelia Island *

The Florida coast is known for its beautiful, white-sand beaches. While relaxing near the water’s edge may be the most popular way to spend the day outdoors, there are other options for those looking for an adventure-for-two.  If you’re searching for something...

How a Facebook Messenger BOT will increase your bookings *

Today, almost everyone is on at least one social media platform.  I just look at my grandkid's mobile habits to know that social media and mobile technology are here to stay and fully integrated into every aspect of our daily lives. It’s no surprise that travelers are...

Social Listening Energizes Your Digital Marketing Strategy *

Can Social Listening Improve Your Marketing?   It’s not easy to build an effective Digital Marketing Strategy.  All the content bombarding your audience every day makes it difficult to garner the attention you need.  The question is, what can you do to stand out?...

How Can Social Listening Energize Your Digital Marketing?

Can Social Listening Improve Your Marketing?   It’s not easy to build an effective Digital Marketing Strategy.  All the content bombarding your audience every day makes it difficult to garner the attention you need.  The question is, what can you do to stand out?...

Save Time Scheduling Your Bed & Breakfast Social Media Posts *

If you don't have extra time each day, it’s difficult for you to regularly check and update their various Bed & Breakfast business social media accounts. Scheduling your Social Media posts is the best way to recover your freedom because it decreases the time you...

“I gotta get outta here”– Surviving Winter, 2021

Estimated reading time: 2 minutes Not long ago, we got a call from a woman in Queens looking to get out of the city for a few days. “I’ve gotta get outta here. Are you–and the restaurants– open right now? Nothing’s open here, and I just want someone to serve me a meal...

6 Reasons to Combine Your Walk-In and Online Distribution *

Many bed & breakfast owners prioritize their online distribution strategy, and with good reason.  This is done because a growing number of travelers are using online resources to browse accommodations.  Ultimately many will choose to their upcoming stay online....

6 Buffalo Christmas Events You Need to Attend This Year *

As colder weather sweeps across Western NY, we can start looking forward to some spectacular Buffalo Christmas events! Before you know it, you can browse holiday markets, glide along ice skating rinks, and watch your favorite Christmas stories come to life on stage....

Your Digital Marketing Strategy Builds Trust in Your Brand

7 Ways to Build Brand Trust Through Marketing   Anyone with marketing in their blood dreams of developing a brand which would have the strong name and visual recognition the original Volkswagen Beetle has around the world.  Don’t we all want to build a brand that...

20+ Ways Social Media Benefits Your Business P

How Can Social Media Benefit Your Business?   It’s hard to believe that today more than 3 billion people use social networks around the globe.  Many companies are using social to engage people with their brands.  Sherpa Marketing discovered that more people...

Embracing Business Sustainability Has Challenges and Rewards

What is a Sustainable Business?   A Sustainable business or green business, is a business that has minimal negative impact on the global or local environment, community, society, or economy.  A sustainable business embraces the concept of the triple bottom line...

What to Look for in Your Beach Vacation Resort *

Just down the coast from Jacksonville, St. Augustine is a town rich in history set along beautiful sunlit beaches. Founded in 1565 by Spanish explorers, St. Augustine is the oldest city in the United States and is known as "The Ancient City." Today, tourists stroll...

5 tips to sell more rooms to solo travellers at your B&B *

Once, vacationers moved in pairs or families almost exclusively. Only those in the business class travelled alone frequently, and even a few decades ago, it was relatively uncommon to see solo travellers making their way across the United States or Europe. Today? Not...

Seeing How the Other Half Lives, Up Close and Personal

First-time visitors to the area often wonder if, like Newport, Rhode Island, some of the "summer cottages" here in the Hamptons are available for tours.   Sadly, that isn't something you can do here unless there happens to be a special fundraiser house tour like...

Staying Clean and Safe at The Addison on Amelia Island

As the coronavirus has temporarily brought daily life to a screeching halt and disrupted travel plans, we want to reassure future guests that The Addison on Amelia Island is clean, safe, and will open for business as soon as we are able. As owners of our cozy...

7 New Businesses and Eateries to Try in Asheville NC

Welcome 2021! Here in Western North Carolina, where "Yellowstone" meets the Great Smoky Mountains, we are as excited about 2021 as a child watching fresh flakes of snow drift down from the sky. We are especially excited about the new businesses in greater Asheville...

The Hottest Green Trend is Sustainable Business Practices P

Embrace Sustainable Business Practices   In a dramatic shift, the fastest growing environmental issue today is sustainable business practices.  While many issues are politically charged, including environmental matters, a major shift in public opinion is...

5 Sure Signs of Spring in Asheville NC

When the weather is favorable, there are so many great places and things to see in the greater Asheville area. How do we know that spring is coming? Here are 5 sure signs of spring in Asheville NC! Save Big With Our Winter Special At Wildberry Lodge! For those who...

A Couple’s Guide to Horseback Riding on Amelia Island

The Florida coast is known for its beautiful, white-sand beaches. While relaxing near the water's edge may be the most popular way to spend the day outdoors, there are other options for those looking for an adventure-for-two. If you're searching for something exciting...

Helping you get the most out of your visit to the Hamptons

Estimated Read Time: 2 minutes The Hamptons are known world-wide as a playground for NYC’s wealthiest, and it’s true that the area gets a lot of Manhattan traffic. But just as many of our guests come to the Hamptons as a bucket-list item. Chris, Debbie, and I take...

Four of the Best Wine Bars in St. Augustine

The incredible variety and flavor of the many wine bars in St. Augustine make this lively coastal city the ideal place to find your new favorite wine. This breathtaking coastal region houses some of the best wineries on the East Coast. Everything you need to plan the...

How to get more Google customer reviews P

This post was originally published on March 7, 2018 and was updated on August 4th, 2020. Business owners and operators need to know what their customers think about shopping at their stores, whether it is a brick and mortar shop or an online store offering the same...

How Your Bed & Breakfast Can Stay Up to Date With Trends *

What is an innovative way for your bed & breakfast to maintain high occupancy rates?  By adopting new technology you can stay on top of current industry trends. Forbes recently wrote about five of todays top travel trends.  Here’s how technology can be used on...

What to Look for in Your Beach Vacation Resort *

Just down the coast from Jacksonville, St. Augustine is a town rich in history set along beautiful sunlit beaches. Founded in 1565 by Spanish explorers, St. Augustine is the oldest city in the United States and is known as “The Ancient City.” Today, tourists stroll...

Experience the Holidays in Asheville NC | Virtual or Live

Asheville's business community continues to find creative ways for residents and visitors alike to discover and enjoy what makes this unique and charming place so unlike any other. With increased precautions and restrictions due to COVID-19, Wildberry Lodge and the...

How to use Facebook Messenger Ads For Your B&B *

Businesses can no longer deny the power and potential Facebook has for advertising their product or service. Facebook has 2.07 billion monthly active users and is the most popular social media platform worldwide.  Facebook Messenger Ads are also changing the way...

5 Easy Steps to Build Stronger Business Relationships P

You See How to Build Stronger Business Network Relationships   Networking, some people hate it, and some people love it.  We can agree that networking is one of the most important business skills that you need to develop. Let’s look at a strong testimonial for...

You Need to Explore These Popular St. Augustine Attractions

St. Augustine, Florida, was founded in 1565 and is known as the oldest city in the United States. It is full of rich history and is home to unique landmarks, fascinating museums, romantic inns, and interesting attractions. When you plan your getaway to explore this...

3 of the Best Fall Festivals in the Buffalo, NY, Area *

Who doesn’t love a festival? There’s nothing better than a group of people coming together in celebration. Fall brings plenty of great festivals to our area, from Clarence to Buffalo. From events celebrating Buffalo’s most famous food to a festival all about German...

Has your B&B responded to Google’s mobile-first approach? *

The time has come once again — Google has changed its algorithm. As the most powerful and widely-used search engine in the world, it’s not surprising that businesses across all industries scramble when they hear this news. They need to make sure that their websites...

12 Ways The Addison Puts Your Safety First

With travel restrictions lifting and cabin fever at its peak, we couldn’t wait to welcome new and returning guests to our Amelia Island bed and breakfast. We understand that these are still uncertain times and there’s now enhanced caution surrounding traveling. That’s...

Grow Your Communities by Adding Followers P

Why Building Your Community Matters   To begin let’s define what community means today.  “A community is a social unit sharing a sense of place or in virtual space united by the social media communication platforms they use.”   What are your companies most...

Boston Closes Museums, Gyms As Coronavirus Cases Rise Again

The city of Boston will take a step back in its reopening plans starting Wednesday, as coronavirus cases continue to rise. Mayor Marty Walsh announced Monday that Boston will move to a "modified" phase two, step two of its economic reopening plan — and that mayors in...

How to Write Your Web Content Clearly and Simply P

Is it Possible to Write “Clearly and Simply”?   The task of writing clearly and simply has never been either clear or simple.  In fact, it can be one of the most difficult of all writing tasks.  Clear and simple writing is an art to which many aspire and few...

How to capitalise on destination marketing at your B&B *

Rather than focusing solely on your B&B marketing strategy, you may want to consider working with other local tourism businesses to create a destination marketing campaign. Destination marketing can generate buzz about your region and bring an influx of travellers...

5 Fun Fall Activities In Asheville NC *

There's something about being up here in the mountains of Western North Carolina which tends to bring out the explorer in people. Our area is alive with tourist attractions, outdoor activities, fun things to do, unique events and a wide variety of culinary treats--and...

Best Peach Crepes Recipe In Asheville, NC

One of the bright spots to emerge from a prolonged period of staying at home is the fact that people have been honing their culinary skills. As a result, one of the most popular topics online over the past few months has been recipes. Wildberry Lodge would like to...

Get outdoors: LOT’s of public activities in safe venues

Do you suspect the Covid quarantine has driven live performance off the New England stage? Not so! Many places are presenting outdoor music and other entertainments in socially distance settings, with safeguard such as online ticket purchases and limited or timed...

Make the Most of Your East Coast Road Trip

Where will you stop on your East Coast road trip? There are plenty of exceptional pit stops along the Atlantic Coast en route to Fernandina Beach, Florida. A few of our favorites include Charleston, Savannah, and St. Augustine! The 229 miles between Charleston and our...

Wonderfully Weird and Wacky Things to Do in Western NC P

Wildberry Lodge and our greater Asheville area are part of the region known as Western North Carolina (WNC), which spans nearly 11,000 square miles. Our vast size is comparable in size to the state of Massachusetts, which almost makes us a state within a state, and...

Experience the Holidays in Asheville NC | Virtual or Live *

Asheville's business community continues to find creative ways for residents and visitors alike to discover and enjoy what makes this unique and charming place so unlike any other. With increased precautions and restrictions due to COVID-19, Wildberry Lodge and the...

How These 4 SEO Tactics Will Damage Your Brand’s Reputation P

4 SEO Tactics That Damage Your Brand’s Reputation              From a marketing perspective, you’ve got to feel at least a little sorry for the utter devastation of Seaworlds’ sterling brand.  For decades, its parks were a fun, wholesome place to take the family....

3 Essential Steps to Attracting Chinese Millennials to Your Small Hotel *

Chinese travelers are the travel market’s most-wanted segment, all because they are the world’s biggest spenders. Back in 2013, China generated 1.8 million arrivals in the US – and with a forecasted 4.9 million Chinese visitors for 2015, China is definitely a market...

How to Make Your Customers Love You in Six Easy Steps P

Six Ways to Make Your Customers Love You   What if the worst thing a customer ever said about you was, “I love you!”?  Even if on your worst day, you’re still so good that they love you!  Are you that good?  Do your customers love you even when there’s a problem...

B and B management basics: Email marketing explained *

Email marketing is not necessarily a new marketing tactic, but that doesn’t mean you can’t revamp the way that you are using this technology. Email marketing can be a powerful and useful way to generate bookings, increase customer loyalty and engage your target market...

Live Music in Asheville NC During COVID-19

One of the many reasons people visit Wildberry Lodge and the Asheville area is to check out our wonderfully divergent, eclectic, and happening music scene. Due to COVID-19, music venues large and small were forced to close, not just in Asheville, but throughout...

The Difference Between Guests and Luxury Guests at Your B&B *

Each and every guest who books a room at your Bed & Breakfast is unique. Their interests and desires translate into a variety of needs during their stay.  Here we are going to look at the differences between average guests and luxury guests. Luxury guests have...

How to handle negative social media comments positively

Negative social media comments and reviews are sometimes amusing, but they can pose major problems for businesses. Many studies have explored the impact of online reviews on consumer behavior, and the general consensus is that: The majority of consumers read (and care...

3 of the Best Spots for Shopping in East Aurora, NY P

With ten exclusive guest rooms and an in-house restaurant that serves five-star, farm-to-table cuisine complete with herbs fresh from our Inn’s own garden, Asa Ransom House knows what visitors desire at a bed and breakfast. That experience is all about relaxing and...

Explore Gooseberry Island near New Bedford MA

The Buzzard’s Bay Coalition will host some cool outdoor events on Columbus Day weekend at Horseneck Point Life-Saving Station near New Bedford, Massachusetts. An open house and photo scavenger hunt will happen at Horseneck Point Life-Saving Station October 10 to...

Do You Know How to Measure Your Customer Retention? P

This post is shared from one of my favorite customer service guru's Shop Hyken, author of theThe Shepard Letter HOW TO MEASURE CUSTOMER RETENTION                       Get ready to do a little math. While not my...

Should Your B&B Jump on the Snapchat Bandwagon?

It might be easy to brush off Snapchat as the social networking platform that is used exclusively by teenagers and their friends, but as a small hotel operator, you shouldn’t ignore this powerful social media tool. Snapchat allows its users to send messages that will...

5 Romantic Things To Do in Asheville NC

Asheville - just the name sparks romance - Zelda and Scott Fitzgerald, George Vanderbilt bringing his beautiful young wife Edith to his Biltmore Estate, Carl and "Paula" Sandburg and their goats - it's a place that conjures grand gestures and dreams of love. Autumn,...

How to Make Your Business More Personable in 5 Easy Steps P

How Can You Make Your Business More Personable?   Merriam Webster defines personable as pleasant or amiable in person.  That’s a goal that all of us hope we achieve.  After all, everyone wants to be liked, and it’s especially important for your business to be...

What are the Pros and Cons of Staying at a Bed and Breakfast?

With the growth of digital marketing, there are now more options for travel accommodations than ever before. Whole genres of travel lodging have arisen thanks to the quick, efficient, and secure marketing and procurement available online. However, one of the most...

5 Ways to Experience the Colonial Quarter in St. Augustine *

It’s no secret that St. Augustine is one of the most enchanting places you’ll ever visit! To get the most out of your time exploring the Nation’s Oldest City, you have to visit the Colonial Quarter in St. Augustine. The authentic...

3 of the Best Spots for Shopping in East Aurora, NY

With ten exclusive guest rooms and an in-house restaurant that serves five-star, farm-to-table cuisine complete with herbs fresh from our Inn's own garden, Asa Ransom House knows what visitors desire at a bed and breakfast. Your If you're a shop-till-you-drop...

4 Types Of Guests Will Stay At Your Bed & Breakfast *

Each of your Bed & Breakfast guests is unique and will have their own reason to visit your area.  People travel for many reasons, though there are certain common guest types that you may be called upon to host at your property.  Can you name the different traveler...

Three Essentials for the Best Spring in St. Augustine, FL P

Whether you’re visiting for spring break or the whole season, St. Augustine will charm you every day. Ancient City is a superb place for a spring getaway! Complete with sandy beaches, sunny days, exciting outdoor activities, and lively annual events, Spring in...

How to improve your B&B’s TripAdvisor ranking *

TripAdvisor is one of the most widely used social platforms around the globe. Travellers of all ages and demographics head to TripAdvisor in order to get objective and honest feedback about the accommodation providers, tour guides, restaurants and transportation...

How to Make the Most of Your East Coast Road Trip *

Where will you stop on your East Coast road trip? There are plenty of exceptional pit stops along the Atlantic Coast en route to Fernandina Beach, Florida. A few of our favorites include Charleston, Savannah, and St. Augustine! The 229 miles between Charleston and...

First Time Visitor’s Guide to Maggie Valley P

Located just a few miles from Waynesville, Maggie Valley is a wonderful area worth exploring! Maggie Valley is not so much a town – it is a collection of homes and businesses that flank the highway. Even so, there is still lots to see and do! Here are a few highlights...

Choosing the Best St. Augustine Beach Resort P

You’ve decided to spend your vacation on or near St. Augustine Beach. Where will you stay? It depends on what you’re looking for. Are you looking for a place with everything you need at your fingertips? Do you want an inexpensive place where you can rest before going...

Reduce 5 Types Of Friction to Increase Your Direct Bookings *

While Online Travel Agents are important for your bed & breakfast, the value of direct bookings are huge.  Direct bookings not only impact your profitability, but they influence your guest relationship. As the industry matures, it's inevitable that at times it...

How Does Your Digital Marketing Strategy Find Your Audience? P

Are You Targeting the Wrong Audience?     What Is Your Target Audience?   With a market full of customers you need to determine the target audience for your business.  When you market your business, the biggest mistake you could make is thinking that...

How to create your B & B holiday social media strategy P

This article was originally published on Sept. 13, 2018. It was updated on Nov. 11, 2020. Is it just me, or do the winter holidays seem as though they get here faster and faster each year? Momma said that would happen as I got older, but that’s not really the point of...

You Need to Interact With Your Guests on Social Media P

Exactly the same as communicating in person, via email, or over the phone, social media should be seen as a space for practicing proper customer service techniques. One third of customers say they prefer social media to traditional channels like phone and email. These...

12 Perfect New England Gifts for the Homesick Yankee

Know someone who’s missing home? From classic foods to “made in New England” essentials, this collection of New England gifts will ease the pain. Here at Yankee and NewEngland.com, we often hear from homesick New Englanders. Sometimes they’ve been living in another...

Narrow Your Customer Gap While Widening Your Business Gap P

What is the Business Gap?   I’ve written about creating a gap between your company and your competition.  This is how most businesses judge their success in their relationship to competitors.  If you were widening the gap, it meant that you were outdistancing the...

The Gift of a Getaway at A Butler’s Manor!

The holiday season is stressful The perfect gift -- do you order it online and hope it arrives in time? Do you brave the malls with all that traffic? Here's a suggestion: Give experiences, rather than goods. Time away is always special and never gets old. Wrap up a...

Here Are the Benefits of Midweek Travel in St. Augustine, FL

Do you feel like you’re in a rut? Are you tired of waking up and following the same routine every day? It’s time to switch things up and treat yourself to a getaway. Don’t worry. There’s no need to wait until the weekend. There are a plethora of benefits of midweek...

How you can grow your bed and breakfast business

The use of apps has become a necessity in our lives.  Everyone has loaded a few mobile apps on your phone! Today there’s pretty much an app for anything you can imagine; from social media, to exercise tracking, to cooking, to music, and more. But did you know that...

Recipe: The Yellow House French Omelet *

This is the second in our "Taste of The Yellow House" recipe series. These are all easy to make with things you probably already have in your pantry. This recipe looks especially easy (and it really is), but it may take a little practice to get comfortable swirling...

How to Fully Experience the La Plata Mountains

Welcome to our beautiful backyard! The best kept secret in Southwest Colorado lives here: the La Plata Mountains. Immerse yourself in the true Colorado experience when you stay at Blue Lake Ranch, a short 15 minute drive to the base of the mountains! There's nothing...

Helping you get the most out of your visit to the Hamptons

Estimated Read Time: 2 minutes The Hamptons are known world-wide as a playground for NYC’s wealthiest, and it’s true that the area gets a lot of Manhattan traffic. But just as many of our guests come to the Hamptons as a bucket-list item. Chris, Debbie, and I take...

Accessibility Toolbar