Is Your Bed & Breakfast Instagram Account engaging? *


Facebook and Instagram are designed for different tasks.  Though they are both social media sites you use to connect with your friends, their unique features crave different audiences.

Both platforms are popular, image-centric social sites, but you must consider their distinct differences when choosing what to post on each platform.  The posts that work well on Facebook probably won’t appeal to your Instagram followers.

Here’s how to make the most of your B&B’s Instagram account:

Create specific posts for your Instagram audience

Your Instagram followers are probably different than those on  Facebook and you have to engage them each with appropriate content.  

You have to understand your Instagram audience, and create posts that will appeal to them.  If your bed & breakfast offers farm-to-table cooking, you should use relatable hashtags that make it easy for foodies and Millennials to find you.

You would want to post images of your food, describe it and use hashtags to engage your audience.  Your Instagram posts should be unique, and created solely for your Instagram audience.


Use appealing, high-quality images

Visual elements play a powerful role on all social sites, however, Instagrams sole purpose is for sharing your images and videos.  Don’t use grainy, dark or low-resolution images, they’e ineffective and will be ignored by your target audience.

Bad images will destroy your brand’s ability to grow on Instagram.  Every Instagram post or story that you create should be filled with vivid, eye catching, high-resolution images.

Your objective is to get your guests to visit your Bed & Breakfast directly from their Instagram feed.  Your images and stories should encourage them to book with you because of the beautiful experience that you offer.


Curate user content for your brand

Bolstering your brand on social media is not just about the content you post and share.  It’s critical that you get it right when posting to Instagram, it’s actually the user-generated content that has the most powerful influence.  

Using brand hashtags, you can monitor your guests posts.  What are they sharing on Instagram about your property?  It’s smart to use a user-generated content tool that will curate other users’ posts about your brand and share them on your social feeds. This allows you to take full advantage of this free marketing opportunity.

It’s easy to understand why Instagram is one of the leading social platforms for travel brands.  This is the type of social site that users endlessly scroll, because it allows them to escape their daily lives realities.  

Beautiful images of your Bed & Breakfast amenities, close-ups of your authentic meals and detail shots that offer a sneak peak into your travel experience capture the attention of your prospective guests.


If you want more tips on how you can create an engaging online presence for your business, follow the IAA Bed and Breakfast Blog and our Facebook Page.  

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