If you don’t have extra time each day, it’s difficult for you to regularly check and update their various Bed & Breakfast business social media accounts.
Scheduling your Social Media posts is the best way to recover your freedom because it decreases the time you need to spend tied to your desk.
Your social media never rests, keeping your bed & breakfast visible all the time. Even while you are sleeping, your international customers are planning their next adventure.
Scheduling your social media posts builds brand awareness and brings more traffic to your Bed & Breakfast. Here are four steps to help your bed & breakfast succeed.
Step #1 Do Your Research
Conduct your research to understand your target audience are and what content they are interested in seeing.
This may take some time, to determine what is needed and how you can best deliver the desired content. As a bed & breakfast owner, your traffic is likely to include those interested in travel and the adventures that come along with it.
Knowing this, you can use popular trends on social media and adapt this to your business.
Here are some ideas:
- A selfie with your whole staff at your Bed & Breakfast
- Throwback Thursday to advertise a successful event you hosted
- Bite-size videos of your property such as breakfast being prepared
- Repost/reblog/repin/retweet industry leaders and other local businesses in your area.
Step #2 Find a Scheduling Program
Find A Scheduling Program That Works Best For Your Bed & Breakfast. Social media accounts like Facebook allow you to schedule inside their application. There are also free programs out there like SocialOomph, buffer, and Hootsuite which enable you to manage all of your social media accounts in one place with many great added features.
If you do choose to spend some money you can update your account for a small amount and access more detailed features:
Here are some highlights from a few of the free tools:
Pro: Allows you to set parameters and use autoscheduling, meaning your profiles never go dormant.
Con: Free version does not allow you to add images to posts
Pro: Great for beginners, holistic approach and contains a URL shortening feature.
Con: Free version only allows you to work with Twitter
Pro: Has the ability to schedule recurring posts
Con: Free profile limits you to ten posts at a time
Step #3 Develop a Regular Schedule
Create a schedule to post once or twice a day at the best time for your region means that you will avoid frantic posts. This allows you to keep a high quality standard of content and build a consistent online presence.
For many businesses the majority of social media activity will occur during the work week. However, it’s important to understand that those viewing your social media posts might engage with you on weekends, early morning, or later at night.
Step #4 Be Active
When you login to your accounts, spend time liking and engaging in content relevant to your business page. This shows that your Bed & Breakfast is engaged and genuinely interested in your customers and followers.
If you want more tips on how you can create an engaging online presence for your business, follow the IAA Bed and Breakfast Blog and our Facebook Page.
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