by Dean Elphick | Nov 1, 2020 | Search Engine Optimization
Search engine optimisation is essential for every business because it informs search engines that the information on your site is the most relevant to the user, drawing more organic traffic to your website by ranking your B&B higher up on results pages. Travelers...
by Dean Elphick | Oct 29, 2020 | Marketing
A B&B that offers a mobile app is taking advantage of innovative technology that helps them drive direct bookings and increase guest loyalty simultaneously. These apps create a better path toward profit, and industry trends indicate that the app will continue to...
by International Associations | Oct 26, 2020 | Customer Experience
This post is shared from one of my favorite customer service guru’s Shop Hyken, author of theThe Shepard Letter HOW TO MEASURE CUSTOMER RETENTION Get ready to do a little math. While...
by Carol Gann | Oct 26, 2020 | Marketing
Our stunningly beautiful Amelia Island draws visitors from around the world, with its beaches, waterways, green spaces, and historic downtown. But what draws people to choose The Addison when they’re deciding where to stay on Amelia Island? More importantly, what...
by Dean Elphick | Oct 23, 2020 | Marketing
Recently, researchers began exploring the relationship between small accommodation providers, such as B&B operators, and the sharing accommodation site Airbnb. Here are a few of the key findings from the study: B&B owners and operators seem to agree that the...