by Dean Elphick | Jul 7, 2021 | Marketing
Many small hotels worry that implementing new technology will inhibit aspects of guest personalization that they are so passionate to deliver. But in reality, this is not the case. The very purpose of technology is to increase human productivity. 78% of global hotel...
by International Associations | Jan 27, 2021 | Customer Engagement
Is it Possible to Write “Clearly and Simply”? The task of writing clearly and simply has never been either clear or simple. In fact, it can be one of the most difficult of all writing tasks. Clear and simple writing is an art to which many aspire and few...
by International Associations | Dec 28, 2020 | Marketing
AI, was the Top Marketing Trend of 2018 Use AI to Inform and Engage Your Customers During the last year most Top Trend for 2018 lists that you have probably seen referred to AI, machine learning or chatbots. Marketing teams are leveraging AI for social...
by International Associations | Oct 19, 2020 | guest experience
As technology transforms our lives, lodging around the globe is taking the opportunity to adopt technology into their rooms and operations. This technology impresses the guests who stay at these properties, but it adds convenience while improving the guest experience...
by Dean Elphick | Sep 6, 2020 | Marketing
The hospitality industry has been aware of the power of the Chinese market for some time now. Data from Euromonitor International shows since 2012 China, has had the highest outbound travel expenditure in the world and will continue to see the largest growth between...