IAA Bed & Breakfast Association

Growing Your Business Using Our Community Digital Marketing Strategy

The IAA Bed & Breakfast Association helps new customers find your business.  You can START TODAY FOR FREE by either claiming your business listing on our site or you can create your new business listing.

What is the IAA Bed & Breakfast Association? 

 

The IAA Bed & Breakfast Association is a key component of the International Association Alliance’s (IAA) community of associations, organizations, businesses and individuals that provides your business with access to new customers who are looking for your business and the products or services that you provide.

 

Business association memberships help you build your brand awareness, while increasing your brand’s credibility.  This helps you to “close the deal” with new customers.

 

The IAA Bed & Breakfast Association helps establish the bed and breakfast community business standards that help attract independent businesses to become members.  These independent businesses understand the value of being part of an industry group that provides credibility and helps them build their brand. 

 

See how easy and inexpensive it is for your business to use the power of multiple association memberships to build your business.  Instead of spending hundreds or even thousands of dollars each year, your IAA membership allows you to join the associations whose membership will benefit your business, all for one low membership investment.

Why IAA membership is an investment in your business!

 

 

 

IAA membership is a small investment with big rewards and includes membership in our growing number of business associations which include:

 IAA Bar, Pub & Tavern Association

 IAA Bed & Breakfast Association

 IAA Better Business Alliance

 IAA Boutique, Shop & Store Association

 IAA Brewery, Cidery & Distillery Association

 IAA Café, Diner & Restaurant Association

 IAA Farm & Ranch Stay Association

 IAA Global Green Alliance

 IAA Green Business Alliance

 IAA Guide, Outfitter & Tour Association

 IAA Limousine & Coach Association

 IAA Mall, Market & Outlet Association

 IAA Spa & Wellness Association

 IAA Vineyard & Winery Association

 IAA Wedding Association

 

 

Instead of spending hundreds or even thousands of dollars each year, your IAA membership allows you to join the associations whose membership will benefit your business, all for one low membership investment.

 

Do you care about people and the environment? 

 

What kind of business do you think your customers want to do business with?  Customers today are looking for businesses that help people and protect the environment.  To address this need, your membership also includes membership in Accessibility International and Sustainability International.

Why IAA membership is important for your business.

 

When it comes to your business, everything you do on the Internet is done to get your business noticed.  You hope that your website, and social media accounts will attract attention and help someone to become your customer.

 

The Internet is a great place to market your business, but the competition is fierce.  Do you get frustrated knowing that your small business has to compete for customers with huge global companies? 

 

Because you are working with limited resources, you have to provide even more paths for your business to be discovered by new customers.  And when they find you, you have to quickly give them good reasons why they should entrust you with their business. 

 

Please, if you want more new customers to find your business, learn how the International Association Alliance can help your business connect with those customers.  You have to be creative with your marketing, giving potential customers unique ways to find your business.

 

When a potential new customer searches for your business, they use a search engine, either Google, Bing, Yahoo, or one of the others.   Google is the most prominent search and two of Google’s top-ranking factors for any website are BACKLINKS, and CONTENT.  

 

Your Social Media accounts are a great example of how you are building your content and building backlinks to your business content.  You can easily multiply this effect by engaging on IAA’s industry Social Media Groups that will enhance your brand’s web exposure.

CATEGORIES

B and B management basics: Email marketing explained *

Email marketing is not necessarily a new marketing tactic, but that doesn’t mean you can’t revamp the way that you are using this technology. Email marketing can be a powerful and useful way to generate bookings, increase customer loyalty and engage your target market...

5 Challenging Hikes Off Blue Ridge Parkway Near Asheville NC

If you are a seasoned hiking enthusiast, then you probably already know that Western North Carolina is a hiker's paradise. The Blue Ridge and Great Smoky Mountain ranges feature some of the tallest mountain peaks on the East Coast, enhanced by acres of forests and...

Blue Ridge Travel Ideas for the New Normal

Our recent experience with the Coronavirus has left many of us hesitant leave our homes, let alone travel. At the same time, the self-isolation has also been challenging, and for many, feeding anxiety and depression. We live in the constant tension of feeling cooped...

7 Fun Halloween Events In Asheville NC *

"Hello October, how are you?" In another example of just how odd 2020 has been, we are now at the point where we are personifying days of the week and the months just so we can hold conversations with them. (October's reply: "I'm fine, please tell people that...

Blue Ridge Travel Ideas for the New Normal P

Our recent experience with the Coronavirus has left many of us hesitant leave our homes, let alone travel. At the same time, the self-isolation has also been challenging, and for many, feeding anxiety and depression. We live in the constant tension of feeling cooped...

6 Day Hikes Near Blue Lake Ranch

The Durango area draws outdoor enthusiasts because of its proximity to such varying climates. Our location allows you to be in the desert in the morning and in the high-country in the afternoon. Head south and enjoy historical cliff dwellings, petroglyphs, cacti, and...

Plan a St. Augustine Elopement That Will Make You Swoon *

St. Augustine is the perfect destination for couples who prefer the simplicity of planning an elopement. Our historic district and peaceful beaches will set the perfect romantic backdrop for your St. Augustine elopement. Whether you’re dreaming of saying your vows in...

A Guide to Finding the Best Places to Stay in St. Augustine

If you're looking for a vacation destination that has a little something for everyone in your family, there's no better place to visit on your next trip than St. Augustine. With stunning beaches, a thriving culinary scene, a grand downtown area steeped in history, and...

You Need to Explore These Popular St. Augustine Attractions

St. Augustine, Florida, was founded in 1565 and is known as the oldest city in the United States. It is full of rich history and is home to unique landmarks, fascinating museums, romantic inns, and interesting attractions. When you plan your getaway to explore this...

How Can Your B&B Capitalize On ‘M-commerce’ Trends In Travel *

M-commerce describes the buying and selling of goods and services through wireless devices such as mobile phone and tablets. You need only walk down the streets of Sydney or London to see how popular mobile devices have become. But to help portray the growing power of...

How You Can Protect Our Waterways in 5 Easy Steps

The UK is lucky enough to have 2,000 miles of waterways, including canals and rivers. These pass through cities, skirt around homes and offices and meander into our scenic countryside. Waterways provide us not only with a place for recreational activities such as...

Where to Enjoy Horseback Riding in St Augustine P

Escape the ordinary and treat yourself to a unique adventure in St. Augustine. This stunning historic city is known for its scenic landscapes and peaceful surroundings. Here, you can leave behind your boring daily routine, connect with nature, and enjoy the best St....

Unique Selling Proposition’s Develop Personal Relationships P

5 Unique Selling Propositions   Learning is often best done by example.  Below I’ve highlighted a small selection of brands that use their unique selling proposition to stand out and succeed in some tough marketplaces.   Read on to learn how ThinkGeek, Saddleback...

Why Staying at The Addison on Amelia Island Is a Safe Choice

The Future of Travel Leisure travel is on hold for now while we band together to "flatten the curve" of the pandemic. We're all yearning to travel and, soon enough, we'll be able to. In the meantime, many are asking what traveling will look like in our post-pandemic...

Blue Lake Ranch Knows, and Loves Weddings

The month of February is all about love. As people have gotten engaged over the holidays and maybe even Valentine's Day, we know that lots of couples have some amazing weddings to plan. Blue Lake Ranch knows weddings! We also love weddings and couldn't be more...

How Email Makes Your Content the Digital Marketing King!

Email Helps Make Your Content King!   Email Energizes Your Content Marketing Strategy   A dedicated digital marketer will send out an email marketing campaign or work on a content piece for future Email Marketing while they wait for their coffee to brew in...

12 Top-Rated Things to Do in Hendersonville, NC

  Small enough to make sightseeing easy but dynamic enough to offer a long list of things to do, Hendersonville makes you want to linger. Wander through the eclectic mix of shops in the pedestrian-friendly downtown or enjoy a leisurely lunch on a sunny patio, and...

Here Are 3 of the Best Amelia Island Bike Trails

There may be no means of exploration more relaxing and charming than by bicycle. It’s one of our personal favorites! After all, Amelia Island is known as one of Flordia’s most beautiful places for biking. We’ve compiled a shortlist of the best Amelia Island bike...

5 Romantic Things To Do in Asheville NC

Asheville - just the name sparks romance - Zelda and Scott Fitzgerald, George Vanderbilt bringing his beautiful young wife Edith to his Biltmore Estate, Carl and "Paula" Sandburg and their goats - it's a place that conjures grand gestures and dreams of love. Autumn,...

How to Develop Your Successful Digital Marketing Strategy

What’s Your Digital Marketing Strategy?   Don’t be Afraid, Digital Marketing Doesn’t Bite!  I Promise.   Digital Marketing Strategy, three words that strike fear into a lot of small business owners.  It may be difficult, deciding what needs to be done to...

Southwest Souffle

For about ten years, we had the pleasure of hosting a shy teenage boy and his mother during the week-long Hampton Classic Equestrian Show where Zach competed as a show jumper. One of the mornings during his second year with us, I made this breakfast for them. Zach...

Your Bed & Breakfast Shouldn’t Fear Bad TripAdvisor Reviews *

If you are a bed & breakfast owner, your job is more than just a job to you.  It’s your way of life, and it’s so special that you are passionate about your bed & breakfast. You love your property.  And you cherish helping your guests have the best experience...

How to improve your B&B’s TripAdvisor ranking *

TripAdvisor is one of the most widely used social platforms around the globe. Travellers of all ages and demographics head to TripAdvisor in order to get objective and honest feedback about the accommodation providers, tour guides, restaurants and transportation...

You Need to Interact With Your Guests on Social Media P

Exactly the same as communicating in person, via email, or over the phone, social media should be seen as a space for practicing proper customer service techniques. One third of customers say they prefer social media to traditional channels like phone and email. These...

6 Clever Ways to Get Direct Online B and B Reservations *

Although it's good to have both direct bookings and Online Travel Agent (OTA) bookings, driving more direct reservations is every bed & breakfast owner’s dream.   Increasing your direct bookings means one thing – no commissions paid, and therefore higher revenue....

Live Music in Asheville NC During COVID-19

One of the many reasons people visit Wildberry Lodge and the Asheville area is to check out our wonderfully divergent, eclectic, and happening music scene. Due to COVID-19, music venues large and small were forced to close, not just in Asheville, but throughout...

How Innovation Can Clean Up Our Environmental Mess P

Can Innovation Solve Our Environmental Problems?   Innovation is an abused business buzzword that is often applied to the topic of sustainability.  Online literature is full of articles and reports on sustainability and innovation, sometimes converged into...

Get a Taste of These Fernandina Beach Restaurants

Get ready to dive into the cuisine scene on Amelia Island! The Fernandina Beach restaurants available in downtown are abundant, but we definitely have our favorites. You won’t want to miss these eateries. Whether you’re craving hardy seafood, savory Italian, or a...

Your Guide to the Best St. Augustine Ghost Tours *

With such a rich past that dates back over 450 years, it’s no surprise that the Nation’s Oldest City has its fair share of spirits. St. Augustine is considered one of the most haunted cities in the United States. If you’re fascinated by the paranormal, you’ll be...

How to get more reservations via your B&B’s website *

Your B&B’s website is one of your most valuable assets. Not only is it the best place for you to promote your property and describe your amenities, but it is also a key location where you can earn the most revenue per booking. Knowing the important role your...

Why Amelia Island Is One of the Best Road Trips from Atlanta

When traveling from Atlanta, there are plenty of road trip destinations that are worth your while! But one stands out from the rest for its abundant history, delicious dining opportunities, breathtaking beaches, and unbeatable nature scene. Pack the car and hit the...

Here Are the Benefits of Midweek Travel in St. Augustine, FL

Do you feel like you’re in a rut? Are you tired of waking up and following the same routine every day? It’s time to switch things up and treat yourself to a getaway. Don’t worry. There’s no need to wait until the weekend. There are a plethora of benefits of midweek...

How We’re Keeping You Safe During COVID

Here at A Butler's Manor, we have always taken our cleaning and guest comfort very seriously, and through the Coronavirus pandemic we have been researching best practices to ensure that our guests and our staff stay healthy. Therefore, in compliance with CDC and...

Top Winter Getaway Ideas Near the Yellow House

Winter is a wonderful time to visit Western North Carolina for a getaway! Outdoor enthusiasts (and those who don’t mind a little cold) will enjoy activities like skiing, tubing, and winter hiking. Foodies can warm up with hot coffee and cocoa, and visit the bakeries,...

Your Social Media Posts Aren’t Word of Mouth Marketing P

Social Media Dominates the Conversation   Whether on social media or through word of mouth, next week’s sales are driven by this week’s conversations about your brand.  The best way to grow your business is to help your customers do it for you.   Social...

Voice recognition is changing the bed and breakfast industry *

The 21st century has been defined by technology that is constantly revolutionising the way we live our daily lives, including how we run our businesses. From mobile technology to artificial intelligence and more, it seems there’s always some new type of B&B...

Online Booking Sites are Important to Your Marketing Strategy *

At the IAA Bed & Breakfast Association we believe it is important to include online channels in your online marketing plan, if you want to generate the highest possible revenues and increase your occupancy rates. 4 reasons why you should maximise the use of Online...

Chocolate Bûche de Noël

Chocolate Bûche de Noël A simple chocolate jelly roll recipe becomes an impressive Christmas Bûche de Noël thanks to chocolate filling and buttercream frosting. Use a fork to make ‘wood grain’ lines in the frosting. Total Time: 1 hour, 30 minutes Hands-On Time: 30...

Recipe: The Yellow House French Omelet *

This is the second in our "Taste of The Yellow House" recipe series. These are all easy to make with things you probably already have in your pantry. This recipe looks especially easy (and it really is), but it may take a little practice to get comfortable swirling...

Great Spring Happenings in Asheville NC *

We’re updating the old adage of “April showers bring May flowers” into ”April’s Here, Grab A 9-Iron And A Beer, and Let’s Cheer!” WNC is blessed with an abundance of great golf, both public and private, as well as a plethora of breweries, live music and more-and we’re...

Your Brand’s Authenticity Must be Unscripted and Genuine *

You Can’t Script Authenticity in Your UX   Your Authenticity is Customer Focused   It’s easy to know when you are dealing with a customer service representative who is less than sincere.  They lack authenticity which goes hand in hand with their insincerity....

How To Enjoy Labor Day in St. Augustine, FL P

Summer might be coming to an end, but that doesn’t mean the fun has to stop. Take advantage of the Labor Day holiday and enjoy a long weekend getaway. Stay with us at the luxurious Agustin Inn. We’d love to have you! We’re located in the heart of downtown, keeping you...

How Does Keyword Intent Drive Your Visitor Searches?

Learn How Keyword Intent Can Boost Your Conversion Rate   What is Keyword Intent?   Keyword intent is a representation of the user’s purpose for the search.  It’s what we think the user is likely to do during a search since we can’t be sure.  Keyword intent is a...

How to Use Instagram to Promote Your Bed and Breakfast *

If your bed and breakfast isn’t on Instagram yet, you’re missing out. Boasting more than 400 million users, Instagram is quickly becoming one of the most popular platforms for social interaction on the web. The idea is simple: Post one photo, give it a great filter...

5 Waynesville Specialty Shops You’ll Absolutely Love P

In this post, we feature 5 specialty shops in Waynesville, North Carolina that you'll absolutely love! All of these galleries and stores are located on Main Street, and all walking distance from one another. Note that these are only a sample of the wonderful...

7 Amazing Strategies to Help Your Blog Succeed *

How Your Amazing Blog Helps Your Digital Marketing Success   Your business blog can help you meet many of your corporate goals.  Your successful blog’s content is key to increasing your companies visibility and reputation.  It’s amazing how your blog’s great...

How Web Analytics Measure Your Digital Marketing Success *

Web Analytics Measure and Quantify   Web Analytics Measure Your Success   Web analytics is the measurement, data collection, analysis and reporting of web data.  This tracking and analyzing of data is done to help understand and optimize web usage.   Using...

Garden Tours and More Near Asheville NC

Over the past few months, we've been experiencing what can best be described as a collective "Rip Van Winkle" moment: slowly awakening from a very long hibernation, and realizing that we are tired of being cooped up for months on end. Wildberry Lodge is encouraging...

Why Staying at The Addison on Amelia Island Is a Safe Choice

The Future of Travel Leisure travel is on hold for now while we band together to “flatten the curve” of the pandemic. We’re all yearning to travel and, soon enough, we’ll be able to. In the meantime, many are asking what traveling will look like in our post-pandemic...

Complete guide to B & B website design *

Bed and breakfast websites For bed and breakfasts and other small accommodation providers, it’s vital that the impact and importance of their website is not underestimated. For most of your guests, their first impression of your brand began long before they arrived...

How showcasing your business will help you exceed your goals

The post Unleashed Productions: Showcasing businesses & exceeding goals appeared first on GoDaddy Blog.   Foster Coburn is the mind behind Unleashed Productions, Inc., specializing in web design and graphics solutions. You can find Unleashed Productions on...

8 Effective Tips for Improving Your B&B’s Direct Bookings *

For B&B operators, there’s really nothing better than direct bookings. These bookings are the most beneficial in terms of generating revenue, because they do not require you to pay a commission to an agent or an online travel agent. They also are a direct return...

Enjoy Great Winter Activities in Hendersonville

While many people think of visiting the mountains in the summertime, the winter is actually a wonderful time to visit Hendersonville and the surrounding area! Take advantage of all that the Blue Ridge Mountains have to offer without the crowds that the warmer months...

The Ultimate Durango Checklist

When guests arrive at Blue Lake Ranch, one of the first questions they usually ask is, "What are the best things to do while visiting Durango, Colorado?" While our answer varies a bit depending on the season, this checklist we've complied can be used Spring through...

Experience the Holidays in Asheville NC | Virtual or Live

Asheville's business community continues to find creative ways for residents and visitors alike to discover and enjoy what makes this unique and charming place so unlike any other. With increased precautions and restrictions due to COVID-19, Wildberry Lodge and the...

Top Babymoon Ideas in Western North Carolina P

One of the recent trends we have seen here at The Yellow House has been a significant increase in the number of couples enjoying a babymoon. For those unfamiliar with the term, a babymoon is a special time for a couple to enjoy some dedicated time together before to...

You Need to Know the 3 Words Your Customer Experience Needs P

Your Customer Experience has to Engage, Inform and Enlighten   It doesn’t really matter what industry your business is in.  Your customer experience has to grab attention.  Your business has to operate almost as if it’s an entertainment brand.  After all, your...

6 Reasons to Combine Your Walk-In and Online Distribution *

Many bed & breakfast owners prioritize their online distribution strategy, and with good reason.  This is done because a growing number of travelers are using online resources to browse accommodations.  Ultimately many will choose to their upcoming stay online....

Top Tips for Winter Visitors

This morning we woke up to a beautiful snow covered landscape! This was the first "real" snow that we have seen since we moved to the area, and I have to say, it is a gorgeous sight. Locals tell us that this has been an unseasonably warm December and January, so we...

Industry Trends, Apps Drive Bookings For Bed & Breakfasts P

A B&B that offers a mobile app is taking advantage of innovative technology that helps them drive direct bookings and increase guest loyalty simultaneously. These apps create a better path toward profit, and industry trends indicate that the app will continue to...

Plan a St. Augustine Elopement That Will Make You Swoon

St. Augustine is the perfect alternative for couples who prefer the simplicity of planning an elopement. Our historic district and peaceful beaches will set the perfect romantic backdrop for your St. Augustine elopement. Whether you’re dreaming of saying your vows in...

The Gift of a Getaway at A Butler’s Manor!

The holiday season is stressful The perfect gift -- do you order it online and hope it arrives in time? Do you brave the malls with all that traffic? Here's a suggestion: Give experiences, rather than goods. Time away is always special and never gets old. Wrap up a...

When music takes you sky high!

If you could fly over A Butler's Manor -- literally fly, it might look like the view over the house and gardens, beautifully captured in our brand new drone video by the talented team of JJ Photo and Dave King. It all started out through music. We've just added this...

Get Away for a Digital Detox

This fast-paced and high tech world is pretty great. Despite this greatness, it can sometimes be overwhelming. Technology has helped us connect with more people than ever before. It has made our everyday lives increasingly efficient. From vacuums that operate...

Why persistence is key when it comes to B&B marketing *

In all likelihood, a potential guest is not going to book a stay at your property after stumbling upon your B&B website for the first time. Most travellers are going to do significant research online before they ultimately decide on where they want to stay, so you...

Recipe from The Yellow House: The Yellow House French Omelet

This is the second in our "Taste of The Yellow House" recipe series. These are all easy to make with things you probably already have in your pantry. This recipe looks especially easy (and it really is), but it may take a little practice to get comfortable swirling...

Hard Cider Rules in Western North Carolina

With the growing popularity of alternative cocktails including hard seltzers and infused vodkas, alcoholic cider is a very popular choice. And hard cider rules in Western North Carolina! Yes, even in Asheville, aka "Beer City." Although it's not clear when or where...

How to Enjoy the Best Romantic Getaways in Western NY

Whether you’re celebrating an anniversary or you’d like to surprise your special someone with a spontaneous trip, we can help. Romantic getaways in Western NY are the ideal way to make lasting memories together, and Asa Ransom House is the perfect spot for them. You...

3 Reasons to Visit the White Oak Conservation Center

Visit the White Oak Conservation Center in Yulee, Florida, for a wildlife experience like no other. This exciting day trip near Amelia Island allows you to get up close and personal with some of the world’s endangered species. Witness the amazing work done here,...

How to Make the Most of Your East Coast Road Trip *

Where will you stop on your East Coast road trip? There are plenty of exceptional pit stops along the Atlantic Coast en route to Fernandina Beach, Florida. A few of our favorites include Charleston, Savannah, and St. Augustine! The 229 miles between Charleston and...

How to Market Your Bed & Breakfast to Millennials *

Born in the 1980s and 1990s, millennials are changing the way that businesses operate.  A valuable market segment, millennial travelers are young and vibrant placing a higher value on experiences rather than material things. Traveling the world in increasing numbers,...

4 Types Of Guests Will Stay At Your Bed & Breakfast *

Each of your Bed & Breakfast guests is unique and will have their own reason to visit your area.  People travel for many reasons, though there are certain common guest types that you may be called upon to host at your property.  Can you name the different traveler...

Hike the Hamptons, and Bounce Back in March! *

It's been a mild winter on the East End of Long Island and though, as they say in financial advisor ads, "Past performance is not a guarantee of future returns," we're starting to hope that we might make it through March without the dreaded Winter's Last Hurrah...

Does Your Digital Marketing Target the Wrong Audience? P

Do you know who your target audience is?   With a world full of customers, the first thing you need to do is to determine the target audience for your business.  When you market your business, the biggest mistake you could make is thinking that your product is...

Valentine’s Day and Long Island Winterfest

With our house manager Deb McKay at the helm, A Butler's Manor is open this winter and we're pleased that guests have been enjoying the quiet beauty of the winter season with us. If you didn't realize that you could get away to A Butler's Manor in the offseason, I...

How to Turn Customer Anticipation into Customer Acquisition P

How to Easily Create Amazing Content for Audience Engagement   Creating consistently great content is every writer’s biggest challenge.  It takes a lot of time and effort to develop content that informs and engages your audience.  That makes keeping your...

Sometimes it Pays to be Different P

This is a repost of one of my favorite customer service guru's, Shep Hyken.   Be Different If you compete head-to-head with your competition, you may win or lose. If you compete by being different, you stand out. And, that’s a win. Over the years I’ve talked with...

5 solutions B&Bs still use which have become redundant *

Due to fear of increasing expenses, many B&B owners are still using outdated hotel technologies. Although it may seem like a sacrifice in the name of saving money, this redundant technology is only hindering the way they manage their property and is inhibiting...

Energize Your Sales Using B2B Word of Mouth Marketing P

What is B2B Word of Mouth Marketing?   Growing your company is the biggest challenge that you face.  You may not realize it, but the best way to grow is through the customers that you already have.  Your customers already know your business and they’ve already...

5 Lessons From Euromonitor’s Top 100 City Destinations Report *

Euromonitor International has published its annual Top City Destinations Ranking report, detailing international tourist arrivals in 100 of the world’s leading cities. For small hotels and B&Bs, it’s a good chance to see the performance of the local area, discover...

SEO is Central to Your Digital Marketing Strategy P

Why Search Optimization is Vital   What is Search Engine Optimization (SEO)?   Search Engine Optimization (SEO) determines the amount of online visibility which your website or a web page will garner in an organic search results.  An organic search engine...

What are the Pros and Cons of Staying at a Bed and Breakfast?

With the growth of digital marketing, there are now more options for travel accommodations than ever before. Whole genres of travel lodging have arisen thanks to the quick, efficient, and secure marketing and procurement available online. However, one of the most...

Has your B&B responded to Google’s mobile-first approach P

The time has come once again — Google has changed its algorithm. As the most powerful and widely-used search engine in the world, it’s not surprising that businesses across all industries scramble when they hear this news. They need to make sure that their websites...

Why Staying at The Addison on Amelia Island Is a Safe Choice P

The Future of Travel Leisure travel is on hold for now while we band together to “flatten the curve” of the pandemic. We’re all yearning to travel and, soon enough, we’ll be able to. In the meantime, many are asking what traveling will look like in our post-pandemic...

Are you closely monitoring your B&B’s social media feedback? *

When you are running a B&B social media page, you can’t simply create a post and promptly forget about it. In fact, it’s the minutes and hours following a social post that are the most important for your business. You need to continually monitor all posts and...

Pros and Cons of Staying in a Bed-and-Breakfast P

With the growth of digital marketing, there are now more options for travel accommodations than ever before. Whole genres of travel lodging have arisen thanks to the quick, efficient, and secure marketing and procurement available online. However, one of the most...

Grandma Rimarchik’s Slovak Nut Roll

Grandma Rimarchik’s Slovak Nut Roll This festive Slovak Nut Roll recipe originally appeared in New York Times best-selling author Ellen Stimson’s Christmas cookbook, An Old-Fashioned Christmas: Sweet Traditions for Hearth and Home. SEE MORE: A Vermont Family Christmas...

What Makes a Product Sustainable and Why We Should Care? *

What is Sustainability, and Why is it Important?   We talk a lot about the importance of sustainability and making sure the products we purchase are sustainable. But what is it, exactly, that makes a product sustainable? As you might suspect, “sustainable” can...

How to protect the privacy of your small business

Much like an entrepreneur would incorporate a business to ensure it receives limited liability protection, it is critical that owners of small to medium-sized businesses (SMBs) emphasize protecting the privacy of a small business. Data breaches and cybersecurity...

3 Ways To Fall in Love on Valentine’s Day in St. Augustine

There’s no better way to show your love than with a romantic trip to St. Augustine! From start to finish, a Valentine’s Day in St. Augustine will fill your days with romance, charm, and affection. Hand in hand with your lover, explore the Ancient City’s picturesque...

Memorable Remarkable and Relatable Word of Mouth Marketing

Word of Mouth Marketing Defined   According to the Business Dictionary, Word of Mouth Marketing is:   “An oral or written recommendation made by a satisfied customer to the prospective customers of a good or service.  Considered to be the most effective form...

First Time Visitor’s Guide to Maggie Valley P

Located just a few miles from Waynesville, Maggie Valley is a wonderful area worth exploring! Maggie Valley is not so much a town – it is a collection of homes and businesses that flank the highway. Even so, there is still lots to see and do! Here are a few highlights...

How To Have a Great Day Biking St. Augustine, FL P

You may be asking yourself, “is St. Augustine bike–friendly?” Of course, it is! Biking St. Augustine, FL, is the best way to explore the city off the beaten path. You can pedal through downtown, over the Bridge of Lions, along the shoreline, and more! There’s no doubt...

Engage Your Visitors by Selecting the Best Blog Category

How to Choose Categories for Your Blog   What are Blog Categories?   Blog Categories are used to sort and group content into different topics sections.  A blog publishing content on a variety of topics can divide their website into sections using Category...

Cliffside…now fit for a King! (Bed, that is!)

Estimated Reading Time: 2 minutes Like children, you're never supposed to have a favorite when it comes to rooms at your bed and breakfast. But, guilty secret, I do. As a native Californian whose spiritual home is Laguna Beach, I admit to being partial to Cliffside,...

What Your Bed and Breakfast Should Be Tracking And Why *

The powerful tool that should be part of your Bed & Breakfast marketing strategy to attract, reach and convert guests is social media.  Facebook is the most popular of all the social networks available. Over a billion people globally use Facebook to connect to a...

5 of the Best Niagara Falls Christmas Events *

Is a relaxing getaway on your Christmas wish list this year? We can help make it come true! Below, you'll find some of our favorite Niagara Falls Christmas events. They're all a short drive from our bed and breakfast in Clarence, NY! From gingerbread houses to...

A complete guide to marketing for your small property *

B&B marketing Marketing is such an important aspect of running your B&B. With higher levels of competition and more savvy travellers today, you have to be active, targeted, and inventive with your marketing and sales strategies. Marketing your B&B today...

Top 5 Historic Sites in Asheville NC

What an awesome time to get out and explore the beautiful city of Asheville! The weather is cooler, the fall colors are fantastic, and we've got so many things to do here! If you're of an historic turn of mind, you will find so many sites of interest in our city. Here...

You Can Make Your Content Amazing by Analyzing It *

We All Feel That Our Content Matters   As we write our Blog posts, articles and other web content we do so with one thing in the back of our minds.  Admit it, we all worry because everything we produce will be ranked by GOOGLE!  Whether our content lives or dies...
3 Great Breweries to Visit on Amelia Island *

3 Great Breweries to Visit on Amelia Island *

What's your drink of choice while on vacation? For some, no getaway is complete without a fruity cocktail. Meanwhile, others simply enjoy the taste of a refreshing, ice-cold beer. If you fall into the latter category, then you've landed on the right page! The...

Great Spring Happenings in Asheville NC *

Great Spring Happenings in Asheville NC *

We’re updating the old adage of “April showers bring May flowers” into ”April’s Here, Grab A 9-Iron And A Beer, and Let’s Cheer!” WNC is blessed with an abundance of great golf, both public and private, as well as a plethora of breweries, live music and more-and we’re...

What to Look for in Your Beach Vacation Resort *

What to Look for in Your Beach Vacation Resort *

Just down the coast from Jacksonville, St. Augustine is a town rich in history set along beautiful sunlit beaches. Founded in 1565 by Spanish explorers, St. Augustine is the oldest city in the United States and is known as “The Ancient City.” Today, tourists stroll...

Accessibility Toolbar