IAA Bed & Breakfast Association

Growing Your Business Using Our Community Digital Marketing Strategy

The IAA Bed & Breakfast Association helps new customers find your business.  You can START TODAY FOR FREE by either claiming your business listing on our site or you can create your new business listing.

What is the IAA Bed & Breakfast Association? 

 

The IAA Bed & Breakfast Association is a key component of the International Association Alliance’s (IAA) community of associations, organizations, businesses and individuals that provides your business with access to new customers who are looking for your business and the products or services that you provide.

 

Business association memberships help you build your brand awareness, while increasing your brand’s credibility.  This helps you to “close the deal” with new customers.

 

The IAA Bed & Breakfast Association helps establish the bed and breakfast community business standards that help attract independent businesses to become members.  These independent businesses understand the value of being part of an industry group that provides credibility and helps them build their brand. 

 

See how easy and inexpensive it is for your business to use the power of multiple association memberships to build your business.  Instead of spending hundreds or even thousands of dollars each year, your IAA membership allows you to join the associations whose membership will benefit your business, all for one low membership investment.

Why IAA membership is an investment in your business!

 

 

 

IAA membership is a small investment with big rewards and includes membership in our growing number of business associations which include:

 IAA Bar, Pub & Tavern Association

 IAA Bed & Breakfast Association

 IAA Better Business Alliance

 IAA Boutique, Shop & Store Association

 IAA Brewery, Cidery & Distillery Association

 IAA Café, Diner & Restaurant Association

 IAA Farm & Ranch Stay Association

 IAA Global Green Alliance

 IAA Green Business Alliance

 IAA Guide, Outfitter & Tour Association

 IAA Limousine & Coach Association

 IAA Mall, Market & Outlet Association

 IAA Spa & Wellness Association

 IAA Vineyard & Winery Association

 IAA Wedding Association

 

 

Instead of spending hundreds or even thousands of dollars each year, your IAA membership allows you to join the associations whose membership will benefit your business, all for one low membership investment.

 

Do you care about people and the environment? 

 

What kind of business do you think your customers want to do business with?  Customers today are looking for businesses that help people and protect the environment.  To address this need, your membership also includes membership in Accessibility International and Sustainability International.

Why IAA membership is important for your business.

 

When it comes to your business, everything you do on the Internet is done to get your business noticed.  You hope that your website, and social media accounts will attract attention and help someone to become your customer.

 

The Internet is a great place to market your business, but the competition is fierce.  Do you get frustrated knowing that your small business has to compete for customers with huge global companies? 

 

Because you are working with limited resources, you have to provide even more paths for your business to be discovered by new customers.  And when they find you, you have to quickly give them good reasons why they should entrust you with their business. 

 

Please, if you want more new customers to find your business, learn how the International Association Alliance can help your business connect with those customers.  You have to be creative with your marketing, giving potential customers unique ways to find your business.

 

When a potential new customer searches for your business, they use a search engine, either Google, Bing, Yahoo, or one of the others.   Google is the most prominent search and two of Google’s top-ranking factors for any website are BACKLINKS, and CONTENT.  

 

Your Social Media accounts are a great example of how you are building your content and building backlinks to your business content.  You can easily multiply this effect by engaging on IAA’s industry Social Media Groups that will enhance your brand’s web exposure.

CATEGORIES

Has your B&B responded to Google’s mobile-first approach P

The time has come once again — Google has changed its algorithm. As the most powerful and widely-used search engine in the world, it’s not surprising that businesses across all industries scramble when they hear this news. They need to make sure that their websites...

How To Promote Your Bed and Breakfast Using #Hashtags *

Social media is an incredible free resource for you to use to promote your bed & breakfast.  Let that first sentence sink in....  In the not too distant past, marketers could only dream about having so incredible available.  You do, and the best part is it's FREE...

You Need to Know the 3 Words Your Customer Experience Needs P

Your Customer Experience has to Engage, Inform and Enlighten   It doesn’t really matter what industry your business is in.  Your customer experience has to grab attention.  Your business has to operate almost as if it’s an entertainment brand.  After all, your...

How Asking Questions Can Get You More Facebook Comments P

How Asking Questions on Facebook Gets More Comments   As a business owner, I hope you have made the choice to build a Facebook presence for your business.  It makes sense if you want to reach your target audience, engaging them and making a lasting connection....

A Guide to the Best Couples Getaway in St. Augustine, FL *

Where will you spend your next romantic getaway? We think you should visit the charming, gorgeous city of St. Augustine, Florida, and stay at the luxurious bed and breakfast, Agustin Inn. Our inn is located in the historic district and within walking distance to all...

6 Things to do with Kids over Spring Break in Durango

Springtime in Durango is a magical time and is the perfect spring break getaway for the whole family. We've highlighted six wonderful activities that our guests love to participate in while Staying at Blue Lake Ranch. Spring Skiing: It's no secret that Colorado is...

Use Social Media Branding to Grow Your Community P

Develop a Social Community Mindset   To build a successful Social Media Community, you have to think like a community builder.  Throw out your old marketing ideas when it comes to Social Media Marketing.  You have to develop the social mindset essential to...

Why Your Content Marketing Needs to be Snackable P

Make Your Content More Snackable   We’re no longer the family of the 1950’s and 1960’s all gathered around a single TV set for our news and entertainment.  Those days are long gone, and our new reality is so much different. Today everyones’s attention is divided....

Blue Ridge Travel Ideas for the New Normal

Our recent experience with the Coronavirus has left many of us hesitant leave our homes, let alone travel. At the same time, the self-isolation has also been challenging, and for many, feeding anxiety and depression. We live in the constant tension of feeling cooped...

Energize Your Sales Using B2B Word of Mouth Marketing P

What is B2B Word of Mouth Marketing?   Growing your company is the biggest challenge that you face.  You may not realize it, but the best way to grow is through the customers that you already have.  Your customers already know your business and they’ve already...

5 Top Barbecue Joints In Asheville NC P

Asheville and Western North Carolina (WNC) are renowned for a thriving restaurant industry, live music scene, modern funky breweries and taprooms as well as cutting-edge technology, and a mix of modern art and Appalachian folk art. Heck, we're even tops in Christmas...

Start Your New Digital Marketing Strategy Today *

Your Digital Marketing Future Begins NOW!   Being a business owner isn’t easy, so much to do and so little time.  Even on your best, most productive days your attention is drawn in many directions and it can be difficult but you need to focus on the future when...

How Emotional Ads Work Best to Engage Your Customers P

Emotional Ads Work Best to Engage Customers   Most of us understand that the ads which engage us emotionally work better than those that don’t.  I could hear many marketers utter a simultaneous “duhhhh!” when they read that. You might find it surprising that many...

6 Day Hikes Near Blue Lake Ranch

The Durango area draws outdoor enthusiasts because of its proximity to such varying climates. Our location allows you to be in the desert in the morning and in the high-country in the afternoon. Head south and enjoy historical cliff dwellings, petroglyphs, cacti, and...

Get a Taste of These Fernandina Beach Restaurants

Get ready to dive into the cuisine scene on Amelia Island! The Fernandina Beach restaurants available in downtown are abundant, but we definitely have our favorites. You won’t want to miss these eateries. Whether you’re craving hardy seafood, savory Italian, or a...

How to use Google Hotel Ads at your B&B *

With the launch of Google Hotel Ads (GHA), Google has simultaneously made it easier for hotels to reach their guests and for travellers to find the perfect room wherever they roam. If you’re thinking of making the plunge, see how Google Hotel Ads can deliver a revenue...

How to Write Your Web Content Clearly and Simply P

Is it Possible to Write “Clearly and Simply”?   The task of writing clearly and simply has never been either clear or simple.  In fact, it can be one of the most difficult of all writing tasks.  Clear and simple writing is an art to which many aspire and few...

Here Is the Best Bed and Breakfast in St. Augustine, FL

We know that when you’re traveling, you have a plethora of hotel options to choose from. When you’re planning your next vacation, why don’t you treat yourself to staying in a charming, luxurious bed and breakfast in St. Augustine, FL? Agustin Inn is the superior...

How to Avoid Usability Mistakes in Your Website Design

Don’t Make These Website Usability Mistakes   Great designers and developers understand how important usability is in everything they produce.  If a website is usable it offers visitors a great user experience.  And, great user experiences lead to happy...

Is your B and B website HTTPS secure? What you need to know

Nothing is more important to online travel bookers than website security. Their personal and payment details must be kept safe, and if they’re shopping on your B&B website they need to know they can trust it. Creating a safe B&B website experience should be a...

Grandma Goldberg’s Honey Cake

Grandma Goldberg’s Honey Cake Honey cake recipe and memories from the Brass Sisters, Marilynn and Sheila. Our mother, Dorothy Katziff Brass, taught us how to cook as soon as we could reach the table. She had a wonderful recipe for honey cake, but for some reason we...

Can You Name Ten Reasons Your Customers Do Business With You *

Can You Give Me Ten Reasons to do Business With You?   It’s a very valid question that you should ask yourself.  Can you give me ten reasons I should do business with you or your company?  I’m talking about good reasons that have substance and are unique....

9 Perfect New England Gifts for the Homesick Yankee P

We often hear from homesick New Englanders. Sometimes they’ve been living in another state or country for decades, sometimes for only a few months, but the sentiment is always the same. New England — with its rocky coastline, majestic mountains, quiet corners, and...

Make Your Blog Posts More Engaging and Conversational P

To Be Effective Your Blog Posts Must Be Engaging   I’m sure that you’ve already heard that your blog posts need to be written in a style that is  “conversational”.  You may not understand why it is important to do this.  Your posts are telling your story and...

Why Amelia Island Is One of the Best Road Trips from Atlanta

When traveling from Atlanta, there are plenty of road trip destinations that are worth your while! But one stands out from the rest for its abundant history, delicious dining opportunities, breathtaking beaches, and unbeatable nature scene. Pack the car and hit the...

4 of the Best Hidden Things to do in St. Augustine

There are plenty of popular tourist attractions in St. Augustine, making it easy to fill your days with fun activities. It doesn’t matter if you’re a foodie, art enthusiast, or nature lover — you’ll have no trouble finding fantastic things to do. However, there are...

Why Cloud Technology Will Guarantee B & B Positive ROI *

Technology is one of the most essential investments you can make for your B&B. Cloud technology, in particular, not only makes life generally easier at your property, but also works tirelessly to increase bookings and revenue, ensuring your return on investment...

5 Waynesville Specialty Shops You’ll Absolutely Love P

In this post, we feature 5 specialty shops in Waynesville, North Carolina that you'll absolutely love! All of these galleries and stores are located on Main Street, and all walking distance from one another. Note that these are only a sample of the wonderful...

5 Challenging Hikes Off Blue Ridge Parkway Near Asheville NC

If you are a seasoned hiking enthusiast, then you probably already know that Western North Carolina is a hiker's paradise. The Blue Ridge and Great Smoky Mountain ranges feature some of the tallest mountain peaks on the East Coast, enhanced by acres of forests and...

5 Fun and Dog-Friendly Activities in Waynesville

Moving to Western North Carolina we were very excited about all the great outdoor activities. We were even more excited because the area was known for being exceptionally dog-friendly. Since our inn has two dog-friendly rooms, we wanted to share some of our favorite...

Why Does Your Amazing Customer Experience Seem Boring? P

This post is shared from one of my favorite customer service gurus Shep Hyken, author of the The Shepard Letter A BORING CUSTOMER SERVICE EXPERIENCE—THAT’S WHAT OUR CUSTOMERS WANT                   Call me boring, but I...

Not Just the Law Web Accessibility is Good for Business

What Defines Web Accessibility?   Web accessibility is ensuring there are no barriers that prevent interaction with, or access to, websites on the Internet by anyone with disabilities.  Correctly designed websites, using Universal Design principles, that are...

Enjoy Great Winter Activities in Hendersonville

While many people think of visiting the mountains in the summertime, the winter is actually a wonderful time to visit Hendersonville and the surrounding area! Take advantage of all that the Blue Ridge Mountains have to offer without the crowds that the warmer months...

How to handle negative social media comments positively

Negative social media comments and reviews are sometimes amusing, but they can pose major problems for businesses. Many studies have explored the impact of online reviews on consumer behavior, and the general consensus is that: The majority of consumers read (and care...

3 of the Best Spots for Shopping in East Aurora, NY P

With ten exclusive guest rooms and an in-house restaurant that serves five-star, farm-to-table cuisine complete with herbs fresh from our Inn’s own garden, Asa Ransom House knows what visitors desire at a bed and breakfast. That experience is all about relaxing and...

5 Sure Signs of Spring in Asheville NC

When the weather is favorable, there are so many great places and things to see in the greater Asheville area. How do we know that spring is coming? Here are 5 sure signs of spring in Asheville NC! Save Big With Our Winter Special At Wildberry Lodge! For those who...

A Couple’s Guide to Horseback Riding on Amelia Island

The Florida coast is known for its beautiful, white-sand beaches. While relaxing near the water's edge may be the most popular way to spend the day outdoors, there are other options for those looking for an adventure-for-two. If you're searching for something exciting...

How Can Social Listening Energize Your Digital Marketing?

Can Social Listening Improve Your Marketing?   It’s not easy to build an effective Digital Marketing Strategy.  All the content bombarding your audience every day makes it difficult to garner the attention you need.  The question is, what can you do to stand out?...

Enjoy Retail Shopping Therapy During a Day in St. Augustine

From unique shops to a charming downtown setting, St. Augustine offers the perfect retail therapy atmosphere. Visit one of the many downtown shops to find that handmade trinket or shop till you drop at the outlet mall to find the perfect bathing suit for lounging on...

Pecan French Toast Bake

We’ve been getting quite a few requests for our Pecan French Toast Bake. Ten minutes prep before you go to bed and another ten minutes in the morning make this a simple dish that will please your breakfast crowd. Ingredients: Egg Wash ♦ Loaf of challah bread, sliced...

Portland Buy Local launches city-wide gift exchange

PORTLAND — The first city-wide gift exchange has been launched by Portland Buy Local just in time for the holidays. Portland Gift Swap, a joint venture with Knack Factory, Mission 3/65, Shop Indie Local and Black Owned Maine, is open to all residents 18 and older in...

What is Your Latte Factor and Why Does it Matter?

Your Latte Factor Equates Your Litter Factor   Have you heard of the Latte Factor?  It’s a phrase that was created as a metaphor for all the little things we spend money on during the course of a typical day.  These purchases are usually done with little thought...

Experience the Holidays in Asheville NC | Virtual or Live *

Asheville's business community continues to find creative ways for residents and visitors alike to discover and enjoy what makes this unique and charming place so unlike any other. With increased precautions and restrictions due to COVID-19, Wildberry Lodge and the...

How Your Customer Service Has Become Your User Experience

Is Your User Experience the Best it can be?   Am I Keeping Up With New Innovations?   As a business owner you may ask yourself, “What is changing in customer service?” It’s a rhetorical question, but one that is always on your mind.  What could you be doing...

What Happened to Customer Service, it’s Expected Now P

You Need to Know, Your Customer Service is a Differentiator It wasn’t that long ago that you would go to a store, dine at a restaurant, do business with a vendor or call a customer support center and notice how good the customer service was.  Even then a great service...

5 Fun Fall Activities In Asheville NC *

There's something about being up here in the mountains of Western North Carolina which tends to bring out the explorer in people. Our area is alive with tourist attractions, outdoor activities, fun things to do, unique events and a wide variety of culinary treats--and...

How To Enjoy Labor Day in St. Augustine, FL P

Summer might be coming to an end, but that doesn’t mean the fun has to stop. Take advantage of the Labor Day holiday and enjoy a long weekend getaway. Stay with us at the luxurious Agustin Inn. We’d love to have you! We’re located in the heart of downtown, keeping you...

Plan A National Parks Family Vacation

Did you know that 4th graders and their families get a FREE National Parks Pass? Take advantage of an amazing opportunity to immerse your family in natural beauty and history while staying at Blue Lake Ranch, a Southwest-style Inn and Bed & Breakfast located in...

Activity Guide for a Western North Carolina Winter Getaway

Western North Carolina is a wonderful place to escape when the temperature starts to drop. Smaller crowds, seasonal events, and stunning snow-capped mountains make this an ideal time to visit. Additionally, there are some exciting activities that only take place...

Great Takeout Restaurants in Hendersonville, NC

Whether you’re looking for an easy night in, a spontaneous picnic in the woods or you want to socially distance, picking up takeout in Hendersonville is just as delicious as a full sit down restaurant. Here are a couple of great restaurants that will package up their...

Apple and Sweet Potato Pancakes (Latkes)

Apple & Sweet Potato Pancakes (Latkes) Every year, senior food editor Amy Traverso’s family hosts a big Hanukkah party for a couple of dozen friends, serving up four or five different kinds of latkes (potato pancakes) at a time. These sweeter latkes, accented with...

How You Can Protect Our Waterways in 5 Easy Steps

The UK is lucky enough to have 2,000 miles of waterways, including canals and rivers. These pass through cities, skirt around homes and offices and meander into our scenic countryside. Waterways provide us not only with a place for recreational activities such as...

5 Best Public Golf Courses Near Asheville NC

Does your diet consist of a "lot of greens?" Are your favorite sayings "Tee it high and let it fly" or "Mistakes are proof that I'm trying?" Hmmm, sounds like you might be... a golfer! Well, if you're a golf fanatic then you must also know that North Carolina is one...

Offbeat Things That You Can Do in Asheville NC

Offbeat. Funky. Eclectic. These are words often used to describe Asheville, a city that contradicts itself as often as a new craft brewery opens. Asheville seamlessly blends today’s cutting-edge art and technology with its centuries-old Appalachian folk past. Unlike...

You Must Understand How COVID Has Changed Social Media

Social Media Changes You Need to Make in a Coronavirus World The Pandemic has turned our world upside down.  It’s already hard to remember how we conducted our lives and businesses just a few short weeks ago.  We’re all asking many questions.  How can we stay...

Plan a St. Augustine Elopement That Will Make You Swoon

St. Augustine is the perfect alternative for couples who prefer the simplicity of planning an elopement. Our historic district and peaceful beaches will set the perfect romantic backdrop for your St. Augustine elopement. Whether you’re dreaming of saying your vows in...

Where Is the Best Lodging Near Fort Clinch State Park?

What brings you to Amelia Island? Natural beauty is the No. 1 reason visitors come to our area each year. Amelia Island is home to hundreds of acres of hiking trails, bike paths, fishing holes, and more across nearby state parks. Fort Clinch State Park is one of our...

A Guide to the Best Couples Getaway in St. Augustine, FL P

Where will you spend your next romantic getaway? We think you should visit the charming, gorgeous city of St. Augustine, Florida, and stay at the luxurious bed and breakfast, Agustin Inn. Our inn is located in the historic district and within walking distance to all...

How great photos can win more bookings on your website

We all understand how important images are when choosing a place to stay when going on a trip or holiday. But have you got it right on your own website?  Do you know what it takes to use an image that will make the difference between a traveller booking your...

Offbeat Things To Do in Asheville NC

Offbeat. Funky. Eclectic. These are words often used to describe Asheville, a city that contradicts itself as often as a new craft brewery opens. Asheville seamlessly blends today's cutting-edge art and technology with its centuries-old Appalachian folk past. Unlike...

Trail Hikes around Waynesville

As an innkeeper, I get asked a lot about local attractions and activities, and one of the most common of those is where the best hiking trails are located. Because I am still new to the area, I didn't really have much knowledge about the local trail systems, so I...

Build Your Brand Using Your Digital Marketing Strategy P

Use Landing Pages to Manage Your Reputation   Building your reputation, which is synonymous with your brand is how successful businesses establish themselves.  It’s how you build the brand that your customers trust and engage with.  You need to monitor your...

How to attract more B&B guests to your region using destination marketing *

One of the most powerful traveller review sites in the world has spoken, and the top destinations for 2018 have been revealed. According to TripAdvisor users, some of the best places to visit this year include Paris, London, Bali, Prague and New York City. Perhaps you...

Word of Mouth Must be Memorable Remarkable and Relatable P

Word of Mouth Marketing Defined   According to the Business Dictionary, Word of Mouth Marketing is:   “An oral or written recommendation made by a satisfied customer to the prospective customers of a good or service.  Considered to be the most effective form...

Give Someone You Love the Gift of Anticipation

Admit it. Ever since the COVID-19 lockdown began, you've done so much online shopping that your Amazon Prime delivery guy is now on your holiday gratuity list. And now it's the holiday season and you've got every possible thing you want, so what is there left to give...

Romantic Wedding Getaway on the Beach

To love someone and to have those feelings reciprocated is a thing of joy. When you've decided to make the commitment to marriage, you want your wedding and honeymoon to be as special as those feelings. There's no better way to create unforgettable memories than a...

7 Interesting Facts About Western NC Christmas Trees *

This year has been a very unusual year (and that's an understatement), full of interesting oddities, new habits and obsessions, both in life and work. One surprising development in 2021 is the rapid growth of holiday home decorating, including an increased demand for...

Everything You Need to Know About Hiking on Amelia Island

It’s no secret that Amelia Island offers a little bit of everything to visitors and locals alike. From beautiful beaches to historic architecture, you’ll find it all! One of our favorite things to appreciate around the area? The outdoors, of course! There’s an...

What are the Pros and Cons of Staying at a Bed and Breakfast?

With the growth of digital marketing, there are now more options for travel accommodations than ever before. Whole genres of travel lodging have arisen thanks to the quick, efficient, and secure marketing and procurement available online. However, one of the most...

Celebrate 2021 With Festive Cocktails And Mocktails!

The new year is here, and many of us are not sad at all to see the old one go! So, let’s celebrate 2021 with festive cocktails and mocktails! Cocktails And Mocktails? A trend that has gained substantial ground in recent years is the unexpected surge in non-alcoholic...

Engage Your Visitors With Great Blog Content *

Select a Blog Topic That Will Interest Your Readers   My first step in writing a blog post is pretty logical.  I select a topic which I feel will engage and inform my readers.  I presently write three blogs to cover my areas of interest.  The Better Business...

How to Enjoy the Best Romantic Getaways in Western NY

Whether you're celebrating an anniversary or you'd like to surprise your special someone with a spontaneous trip, we can help. Romantic getaways in Western NY are the ideal way to make lasting memories together, and Asa Ransom House is the perfect spot for them. You...

FREE eBook: The Traveler’s Journey to Your B&B *

Every traveler who books online goes through a journey. This free eBook will cover all the steps that traveler’s take on their online booking journey: Dreaming stage Planning stage Booking stage Experiencing stage Learn everything you need to know about their online...

How to Engage Your Customers Using Mobile Messaging *

How Can Your Mobile Messaging Increase Customer Engagement?   Mobile Messaging is designed to capitalize on the opt-in email lists developed by your brand’s landing page call-to-actions.  Your visitor lists help you establish an ongoing relationship with your...

Online Booking Sites are Important to Your Marketing Strategy *

At the IAA Bed & Breakfast Association we believe it is important to include online channels in your online marketing plan, if you want to generate the highest possible revenues and increase your occupancy rates. 4 reasons why you should maximise the use of Online...

5 Locally-Owned Restaurants to Explore in Asheville NC *

Hungry? You won't be for long; downtown Asheville and the surrounding area has a very vibrant and thriving restaurant scene. A wide variety of tastes await, from good ol' Southern barbecue to award-winning fine dining. Due to our region's extremely productive soil,...

You Need to Interact With Your Guests on Social Media P

Exactly the same as communicating in person, via email, or over the phone, social media should be seen as a space for practicing proper customer service techniques. One third of customers say they prefer social media to traditional channels like phone and email. These...

Helping you get the most out of your visit to the Hamptons

Estimated Read Time: 2 minutes The Hamptons are known world-wide as a playground for NYC’s wealthiest, and it’s true that the area gets a lot of Manhattan traffic. But just as many of our guests come to the Hamptons as a bucket-list item. Chris, Debbie, and I take...

3 Great Breweries to Visit on Amelia Island *

What's your drink of choice while on vacation? For some, no getaway is complete without a fruity cocktail. Meanwhile, others simply enjoy the taste of a refreshing, ice-cold beer. If you fall into the latter category, then you've landed on the right page! The...

How to protect the privacy of your small business

Much like an entrepreneur would incorporate a business to ensure it receives limited liability protection, it is critical that owners of small to medium-sized businesses (SMBs) emphasize protecting the privacy of a small business. Data breaches and cybersecurity...

4 Things You’ll Find at the Fernandina Farmer’s Market *

Visiting the Fernandina Farmer’s Market is a beloved Saturday morning activity among visitors and locals alike. Located in Fernandina’s historic downtown, it’s the perfect atmosphere to enjoy a leisure weekend on the Florida coast. There’s plenty to discover here that...

Use Social Media Branding to Grow Your Community

Social Media Builds Your Brand Develop a Social Community Mindset   To build a successful Social Media Community, you have to think like a community builder.  Throw out your old marketing ideas when it comes to Social Media Marketing.  You have to develop the...

Your Killer Blog Headline Tells Your Story P

It’s Hard to Define a Good Blog Headline   It’s not easy to define what makes a good blog headline.  However, you know it when you see it, because it grabs your attention.  Your blog headline has to grab your audiences attention.  The competition for your content...

7 Fun Halloween Events In Asheville NC *

"Hello October, how are you?" In another example of just how odd 2020 has been, we are now at the point where we are personifying days of the week and the months just so we can hold conversations with them. (October's reply: "I'm fine, please tell people that...

Can You Name Ten Reasons Your Customers Do Business With You P

Can You Give Me Ten Reasons to do Business With You?   It’s a very valid question that you should ask yourself.  Can you give me ten reasons I should do business with you or your company?  I’m talking about good reasons that have substance and are unique....

The Ultimate Durango Checklist

When guests arrive at Blue Lake Ranch, one of the first questions they usually ask is, "What are the best things to do while visiting Durango, Colorado?" While our answer varies a bit depending on the season, this checklist we've complied can be used Spring through...

Holiday Breakfast for a Crowd: Creme Brulee French Toast P

Maybe the kids (and their friends?) are home for Spring Break. Or the whole extended family is getting together over a holiday brunch and you’ve got your hands full with the dying and hiding of Easter eggs. Or you volunteered to put together a wedding morning...

How you can use Geo-Targeting to Attract Specific Guests

When you look at promoting your bed and breakfast, you already know where most of your previous guests come from.  Or you know where you would like them to come from.  How do you target your marketing toward specific locations? Here are some ways you can start...

Grandma Rimarchik’s Slovak Nut Roll

Grandma Rimarchik’s Slovak Nut Roll This festive Slovak Nut Roll recipe originally appeared in New York Times best-selling author Ellen Stimson’s Christmas cookbook, An Old-Fashioned Christmas: Sweet Traditions for Hearth and Home. SEE MORE: A Vermont Family Christmas...

Why Staying at The Addison on Amelia Island Is a Safe Choice

The Future of Travel Leisure travel is on hold for now while we band together to "flatten the curve" of the pandemic. We're all yearning to travel and, soon enough, we'll be able to. In the meantime, many are asking what traveling will look like in our post-pandemic...

5 Sure Signs of Spring in Asheville *

When the weather is favorable, there are so many great places and things to see in the greater Asheville area. How do we know that spring is coming? Here are 5 sure signs of spring in Asheville NC! Spring Temps Increase We are starting to see more days with highs in...

Nights of Lights St. Augustine Is Your Gateway to a Magical Holiday Season *

You haven’t truly experienced St. Augustine until you’ve seen its unique architecture covered in millions of dazzling lights and twinkling with holiday splendor. Every holiday season, Nights of Lights St. Augustine, captures the hearts of all...

How to Make Your Customers Love You in Six Easy Steps P

Six Ways to Make Your Customers Love You   What if the worst thing a customer ever said about you was, “I love you!”?  Even if on your worst day, you’re still so good that they love you!  Are you that good?  Do your customers love you even when there’s a problem...

Best Apple Strudel Recipe In Asheville NC

Fall, we hardly knew ya...September is coming to a close, and we struggle to account for our activities of the past 9 months. Some of us stream-binged so often that we fried our cable connections. And some of us turned into Marie Kondo, organizing our homes so...

5 Fun Facts about North Carolina *

One of the 13 original colonies, North Carolina is a bastion of variety, surprises, and contradictions - both in nature as well as in philosophy. It might surprise you to know that despite our prominent mountainous terrain, North Carolina is actually one of the...

Your Company Must be Customer Focused Not Operations Focused

Is Your Business, Customer or Operations Focused?     Give Your Customer’s a Great Experience   Do you understand what it takes for your company to give customers a great customer service experience?  It takes a lot of effort to create the business...

Maine Is Your Answer for Winter Fun Surrounded by Natural Beauty 

After we all get through the Christmas and New Year’s season, we will really need to get outdoors from time to time this winter. One excellent solution to this question in New England is simply: Maine. Every region of this state of dramatic outdoor beauty has outdoor...

Discovering The Latest Trends In B&B Guest Entertainment P

Today’s travelers are becoming more and more digitally inclined. Guests are now checking-in with their own technologies such as tablets, iPads, laptops and mobile devices. Due to the growing partnership between guest technology and entertainment, customers want to...

Recipe from The Yellow House: Cinnamon Roasted Pears

Many of us are staying at home right now, which means we are cooking more at home than we used to. If you are like me, you may be looking to try something new. You have also probably found yourself with a little extra anxiety about making a run to the store when you...

Get a Taste of These Fernandina Beach Restaurants

Get ready to dive into the cuisine scene on Amelia Island! The Fernandina Beach restaurants available in downtown are abundant, but we definitely have our favorites. You won’t want to miss these eateries. Whether you’re craving hardy seafood, savory Italian, or a...

Pros and Cons of Staying in a Bed-and-Breakfast P

With the growth of digital marketing, there are now more options for travel accommodations than ever before. Whole genres of travel lodging have arisen thanks to the quick, efficient, and secure marketing and procurement available online. However, one of the most...

3 Fun Ways to Explore Amherst State Park P

3 Fun Ways to Explore Amherst State Park P

Get outside and explore nature this season! If you’re looking for the perfect place to enjoy the great outdoors in Western NY, try Amherst State Park. Measuring 80 acres, it’s a hidden gem offering fantastic trails and landscapes. Here, you can avoid the crowds that...

Why New Technology Makes Life Easier At Your B&B P

Many small hotels worry that implementing new technology will inhibit aspects of guest personalization that they are so passionate to deliver. But in reality, this is not the case. The very purpose of technology is to increase human productivity. 78% of global hotel...

5 B&B Features That Can Make A Big Difference P

Cutting edge technology is a great way to improve the guest experience and increase efficiency at your B&B, but it’s not the only way to impress your guests. Sometimes, it’s the small and thoughtful touches that leave a lasting impression on travelers who stay at...

Accessibility Toolbar