IAA Bed & Breakfast Association

Growing Your Business Using Our Community Digital Marketing Strategy

The IAA Bed & Breakfast Association helps new customers find your business. You can START TODAY FOR FREE by either claiming your business listing on our site or you can create your new business listing.

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What is the IAA Bed & Breakfast Association?

The IAA Bed & Breakfast Association is a key component of the International Association Alliance’s (IAA) community of associations, organizations, businesses and individuals that provides your business with access to new customers who are looking for your business and the products or services that you provide.

Business association memberships help you build your brand awareness, while increasing your brand’s credibility. This helps you to “close the deal” with new customers.

The IAA Bed & Breakfast Association helps establish the bed and breakfast community business standards that help attract independent businesses to become members. These independent businesses understand the value of being part of an industry group that provides credibility and helps them build their brand.

See how easy and inexpensive it is for your business to use the power of multiple association memberships to build your business. Instead of spending hundreds or even thousands of dollars each year, your IAA membership allows you to join the associations whose membership will benefit your business, all for one low membership investment.

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Why IAA membership is an investment in your business!

IAA membership is a small investment with big rewards and includes membership in our growing number of business associations which include:

IAA Bar, Pub & Tavern Association

IAA Bed & Breakfast Association

IAA Better Business Alliance

IAA Boutique, Shop & Store Association

IAA Brewery, Cidery & Distillery Association

IAA Café, Diner & Restaurant Association

IAA Farm & Ranch Stay Association

IAA Global Green Alliance

IAA Green Business Alliance

IAA Guide, Outfitter & Tour Association

IAA Limousine & Coach Association

IAA Mall, Market & Outlet Association

IAA Spa & Wellness Association

IAA Vineyard & Winery Association

IAA Wedding Association

Instead of spending hundreds or even thousands of dollars each year, your IAA membership allows you to join the associations whose membership will benefit your business, all for one low membership investment.

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Do you care about people and the environment?

What kind of business do you think your customers want to do business with? Customers today are looking for businesses that help people and protect the environment. To address this need, your membership also includes membership in Accessibility International and Sustainability International.

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Why IAA membership is important for your business.

When it comes to your business, everything you do on the Internet is done to get your business noticed. You hope that your website, and social media accounts will attract attention and help someone to become your customer.

The Internet is a great place to market your business, but the competition is fierce. Do you get frustrated knowing that your small business has to compete for customers with huge global companies?

Because you are working with limited resources, you have to provide even more paths for your business to be discovered by new customers. And when they find you, you have to quickly give them good reasons why they should entrust you with their business.

Please, if you want more new customers to find your business, learn how the International Association Alliance can help your business connect with those customers. You have to be creative with your marketing, giving potential customers unique ways to find your business.

When a potential new customer searches for your business, they use a search engine, either Google, Bing, Yahoo, or one of the others. Google is the most prominent search and two of Google’s top-ranking factors for any website are BACKLINKS, and CONTENT.

Your Social Media accounts are a great example of how you are building your content and building backlinks to your business content. You can easily multiply this effect by engaging on IAA’s industry Social Media Groups that will enhance your brand’s web exposure.

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7 New Businesses And Eateries To Celebrate in Asheville NC

Welcome 2021! Here in Western North Carolina, where “Yellowstone” meets the Great Smoky Mountains, we are as excited about 2021 as a child watching fresh flakes of snow drift down from the sky. We are especially excited about the new businesses in greater Asheville...

Has your B&B responded to Google’s mobile-first approach P

The time has come once again — Google has changed its algorithm. As the most powerful and widely-used search engine in the world, it’s not surprising that businesses across all industries scramble when they hear this news. They need to make sure that their websites...

Get a Taste of These Fernandina Beach Restaurants

Get ready to dive into the cuisine scene on Amelia Island! The Fernandina Beach restaurants available in downtown are abundant, but we definitely have our favorites. You won’t want to miss these eateries. Whether you’re craving hardy seafood, savory Italian, or a...

Enjoy Retail Shopping Therapy During a Day in St. Augustine

From unique shops to a charming downtown setting, St. Augustine offers the perfect retail therapy atmosphere. Visit one of the many downtown shops to find that handmade trinket or shop till you drop at the outlet mall to find the perfect bathing suit for lounging on...

Your Business Success Story is Embracing Sustainability P

Your Business Has a Sustainability Role It’s become accepted that business has a role to play in improving the environment and dealing with climate change. What is undecided is how to do that, and for some, what actions are expected. Generally, companies are...

Use Social Media Branding to Grow Your Community P

Develop a Social Community Mindset To build a successful Social Media Community, you have to think like a community builder. Throw out your old marketing ideas when it comes to Social Media Marketing. You have to develop the social mindset essential to...

Recipe: The Yellow House French Omelet *

This is the second in our "Taste of The Yellow House" recipe series. These are all easy to make with things you probably already have in your pantry. This recipe looks especially easy (and it really is), but it may take a little practice to get comfortable swirling...

Facebook is Perfect for Promoting Your Blog Content *

Facebook – The Most Popular Social Network Facebook is the premiere global social network and ranks number one among the most popular social networks worldwide. With 2.3 billion users worldwide, Facebook logs over 7.2 billion page visits every day. This...

Where Is the Best Lodging Near Fort Clinch State Park?

What brings you to Amelia Island? Natural beauty is the No. 1 reason visitors come to our area each year. Amelia Island is home to hundreds of acres of hiking trails, bike paths, fishing holes, and more across nearby state parks. Fort Clinch State Park is one of our...

5 Best Public Golf Courses Near Asheville NC P

Does your diet consist of a "lot of greens?" Are your favorite sayings "Tee it high and let it fly" or "Mistakes are proof that I'm trying?" Hmmm, sounds like you might be... a golfer! Well, if you're a golf fanatic then you must also know that North Carolina is one...

Where to Enjoy Horseback Riding in St Augustine P

Escape the ordinary and treat yourself to a unique adventure in St. Augustine. This stunning historic city is known for its scenic landscapes and peaceful surroundings. Here, you can leave behind your boring daily routine, connect with nature, and enjoy the best St....

Social Listening Energizes Your Digital Marketing Strategy *

Can Social Listening Improve Your Marketing? It’s not easy to build an effective Digital Marketing Strategy. All the content bombarding your audience every day makes it difficult to garner the attention you need. The question is, what can you do to stand out?...

Market your bed and breakfast using other people’s content P

I wanted to share the following post that first appeared on Little Hotelier. How you can use other people’s content to market your B&B Share this 26SHARES Facebook16 Twitter6 LinkedIn Email4 Being active on the web and developing a positive online presence can be...

3 of the Best Fall Festivals in the Buffalo, NY, Area *

Who doesn’t love a festival? There’s nothing better than a group of people coming together in celebration. Fall brings plenty of great festivals to our area, from Clarence to Buffalo. From events celebrating Buffalo’s most famous food to a festival all about German...

Word of Mouth Must be Memorable Remarkable and Relatable P

Word of Mouth Marketing Defined According to the Business Dictionary, Word of Mouth Marketing is: “An oral or written recommendation made by a satisfied customer to the prospective customers of a good or service. Considered to be the most effective form...

Use Social Media to Promote Your Blog Content *

How You Can Use Social Media to Promote Your Blog As Social Media has permeated our lives, it’s growth has fueled it’s use to promote content on the web. Social Media sites can be divided into two types: Social Networking Sites– where connecting with others is...

How Social Media Makes Your Business Better *

How can Social Media Benefit Your Business? Consider that there are now more than 3 billion using social networks across the globe. And Social Media is their preferred method to engage with brands. It’ not surprising that Sherpa Marketing found that more...

Reduce 5 Types Of Friction to Increase Your Direct Bookings *

While Online Travel Agents are important for your bed & breakfast, the value of direct bookings are huge. Direct bookings not only impact your profitability, but they influence your guest relationship. As the industry matures, it's inevitable that at times it...

5 Email marketing tips for your bed and breakfast

Large chains are taking over more and more of the restaurant market each year, making it difficult for smaller businesses to connect with an audience and differentiate themselves from other options. In such a competitive space, marketers need to leverage every tool at...

Step Aboard for One of the Best Erie Canal Cruises

In 1817, construction began. By 1825, one of the most famous engineering feats had been completed — the Erie Canal! Mostly dug by hand, this 363-mile wonder stretched from Albany to Buffalo, connecting the Great Lakes with the Atlantic Ocean via the Hudson River. It...

How to Write Your Web Content Clearly and Simply P

Is it Possible to Write “Clearly and Simply”? The task of writing clearly and simply has never been either clear or simple. In fact, it can be one of the most difficult of all writing tasks. Clear and simple writing is an art to which many aspire and few...

How to Create an Emergency Plan for Your Business P

If you run a small business or side hustle, what would you do if an unexpected emergency impacted your business? These are times when it’s essential to have an emergency business budget plan already created and ready to go. While COVID-19 is a stark reminder of the...

Plan A National Parks Family Vacation

Did you know that 4th graders and their families get a FREE National Parks Pass? Take advantage of an amazing opportunity to immerse your family in natural beauty and history while staying at Blue Lake Ranch, a Southwest-style Inn and Bed & Breakfast located in...

New Social Media Marketing Trends For Your Bed & Breakfast *

Social media networks such as Facebook, Instagram, and Twitter, quickly became the most innovative and engaging platforms on the web. Seemingly in moments, these sites became an integral part of our daily lives. Travelers today use social media to discover new...

Get Social to Increase Your Bed & Breakfast Room Occupancy *

Social media is here to stay, and used correctly, it may even increase room occupancy at your bed & breakfast! How will potential guests decide to book one of your rooms. It's likely that they are checking out your social media in addition to review sites...

Improve Your Search Rankings Using Google Search Console

Improve Your Search Rankings with Google Search Console You want to constantly improve your search rankings for your content. Because the higher your content ranks, the more traffic you get. The more traffic you get, the more revenue you generate for your...

A Guide to the Best Couples Getaway in St. Augustine, FL P

Where will you spend your next romantic getaway? We think you should visit the charming, gorgeous city of St. Augustine, Florida, and stay at the luxurious bed and breakfast, Agustin Inn. Our inn is located in the historic district and within walking distance to all...

How to Engage Your Customers Using Mobile Messaging *

How Can Your Mobile Messaging Increase Customer Engagement? Mobile Messaging is designed to capitalize on the opt-in email lists developed by your brand’s landing page call-to-actions. Your visitor lists help you establish an ongoing relationship with your...

6 Day Hikes Near Blue Lake Ranch

The Durango area draws outdoor enthusiasts because of its proximity to such varying climates. Our location allows you to be in the desert in the morning and in the high-country in the afternoon. Head south and enjoy historical cliff dwellings, petroglyphs, cacti, and...

How to attract more B&B guests to your region using destination marketing *

One of the most powerful traveller review sites in the world has spoken, and the top destinations for 2018 have been revealed. According to TripAdvisor users, some of the best places to visit this year include Paris, London, Bali, Prague and New York City. Perhaps you...

Best Apple Strudel Recipe In Asheville NC

Fall, we hardly knew ya...September is coming to a close, and we struggle to account for our activities of the past 9 months. Some of us stream-binged so often that we fried our cable connections. And some of us turned into Marie Kondo, organizing our homes so...

New Year, New You

Happy New Year and welcome to 2021! New year, new you. This is the time of year where we all stop and reflect on how to improve ourselves and make our lives more whole. New goals are set and resolutions are detailed with the best of intentions. When it comes to New...

5 Easy Steps to Promote Your Amazing Blog P

How Can you Grow Your Blog Readership? It’s no secret that every blogger wants their blog readership to grow. Because more readers is the currency which we all seek. How can we increase our audience? What is the secret of getting more readers for our blog?...

Four policy pillars that encourage online micro-businesses *

The post Four policy pillars that will encourage online micro-businesses appeared first on GoDaddy Blog. As the U.S. rides out the COVID-19 pandemic’s economic storm, one often overlooked group has emerged as critical ballast for local communities: online...

3 of the Most Fun Ways to Explore Amherst State Park *

Get outside and explore nature this season! If you’re looking for the perfect place to enjoy the great outdoors in Western NY, try Amherst State Park. Measuring 80 acres, it’s a hidden gem offering fantastic trails and landscapes. Here, you can avoid the crowds that...

Embracing Business Sustainability Has Challenges and Rewards

What is a Sustainable Business? A Sustainable business or green business, is a business that has minimal negative impact on the global or local environment, community, society, or economy. A sustainable business embraces the concept of the triple bottom line...

9 Perfect New England Gifts for the Homesick Yankee P

We often hear from homesick New Englanders. Sometimes they’ve been living in another state or country for decades, sometimes for only a few months, but the sentiment is always the same. New England — with its rocky coastline, majestic mountains, quiet corners, and...

What’s the Best Way to Share Information? P

The post Movie or Miniseries: What’s the Best Way to Share Information with Your Readers? appeared first on ProBlogger. This post is based on episode 149 of the ProBlogger podcast. So you’ve come up with a great idea for a blog post. It’s a great topic, has plenty...

How We’re Keeping You Safe During COVID

Here at A Butler's Manor, we have always taken our cleaning and guest comfort very seriously, and through the Coronavirus pandemic we have been researching best practices to ensure that our guests and our staff stay healthy. Therefore, in compliance with CDC and...

Trail Hikes around Waynesville

As an innkeeper, I get asked a lot about local attractions and activities, and one of the most common of those is where the best hiking trails are located. Because I am still new to the area, I didn't really have much knowledge about the local trail systems, so I...

Our Top Winter Getaway Ideas

Winter is a wonderful time to visit Western North Carolina for a getaway! Outdoor enthusiasts (and those who don't mind a little cold) will enjoy activities like skiing, tubing, and winter hiking. Foodies can warm up with hot coffee and cocoa, and visit the bakeries,...

Your Guide to the Best Holiday Lights in Asheville *

It’s hard to believe that we’re already thinking of the winter holidays when summer is just ending, but we’ve got to make those plans early to concoct the best strategy for seeing all the best holiday lights in the best season of the year! What a lovely idea for a...

Your Guide to the Best Day in Historic Fernandina Beach

Historic downtown Fernandina Beach is known as Amelia Island's most charming corner, decorated with ornate homes from the Gilded Age and more quaint boutiques and shops than anyone can count. This is one piece of the island that you won't want to miss. Here are our...

Offbeat Things That You Can Do in Asheville NC

Offbeat. Funky. Eclectic. These are words often used to describe Asheville, a city that contradicts itself as often as a new craft brewery opens. Asheville seamlessly blends today’s cutting-edge art and technology with its centuries-old Appalachian folk past. Unlike...

The Hottest Green Trend is Sustainable Business Practices P

Embrace Sustainable Business Practices In a dramatic shift, the fastest growing environmental issue today is sustainable business practices. While many issues are politically charged, including environmental matters, a major shift in public opinion is...

4 of the Best Hidden Things to do in St. Augustine

There are plenty of popular tourist attractions in St. Augustine, making it easy to fill your days with fun activities. It doesn’t matter if you’re a foodie, art enthusiast, or nature lover — you’ll have no trouble finding fantastic things to do. However, there are...

Ensure That Sustainability is Part of Your Business Plan

Inject Sustainability into Your Business Plan Sustainability Can’t be an Add-on Sustainability can’t be an add-on or simply tacked onto your companies business plan. It needs to be infused into the core of your companies culture and central your the...

Embrace Your Community Growth Using Social Media Branding

Social Media Builds Your Brand Develop a Social Community Mindset To build a successful Social Media Community, you have to think like a community builder. Throw out your old marketing ideas when it comes to Social Media Marketing. You have to develop the...

Has your B&B responded to Google’s mobile-first approach? *

Energize Your Sales Using B2B Word of Mouth Marketing P

What is B2B Word of Mouth Marketing? Growing your company is the biggest challenge that you face. You may not realize it, but the best way to grow is through the customers that you already have. Your customers already know your business and they’ve already...

Make Your Customer Bill of Rights Your Customer Experience P

Why You Need a Customer Bill of Rights Your company “Creed” is a brand promise that is simple, concise and easily understood by both employees and customers. A Brand Promise lays out generally what customers can expect when they deal with your business. Your...

How Your Amazing Guest Experience Creates Brand Loyalty P

5 Ways to Create Customer Loyalty to Your Brand It’s the Holy Grail for every business, we all realize how important it is to create customer loyalty. Loyal customers is what companies work hard for, your business survival depends on your ability to create...

Give Someone You Love the Gift of Anticipation

Admit it. Ever since the COVID-19 lockdown began, you've done so much online shopping that your Amazon Prime delivery guy is now on your holiday gratuity list. And now it's the holiday season and you've got every possible thing you want, so what is there left to give...

Romantic Wedding Getaway on the Beach P

To love someone and to have those feelings reciprocated is a thing of joy. When you’ve decided to make the commitment to marriage, you want your wedding and honeymoon to be as special as those feelings. There’s no better way to create unforgettable memories than a...

Everything You Need to Know About Hiking on Amelia Island

It’s no secret that Amelia Island offers a little bit of everything to visitors and locals alike. From beautiful beaches to historic architecture, you’ll find it all! One of our favorite things to appreciate around the area? The outdoors, of course! There’s an...

B and B management basics: Email marketing explained *

Email marketing is not necessarily a new marketing tactic, but that doesn’t mean you can’t revamp the way that you are using this technology. Email marketing can be a powerful and useful way to generate bookings, increase customer loyalty and engage your target market...

Classic Deviled Eggs

Classic Deviled Eggs A tray of classic deviled eggs is always a welcome sight at any party, picnic, or cookout. Total Time: 25 Yield: 16 eggs Ingredients 8 hard-boiled eggs 3-4 tablespoons mayonnaise 2 teaspoons Dijon mustard 1/4 teaspoon cayenne pepper 2...

Hard Cider Rules in Western North Carolina

With the growing popularity of alternative cocktails including hard seltzers and infused vodkas, alcoholic cider is a very popular choice. And hard cider rules in Western North Carolina! Yes, even in Asheville, aka "Beer City." Although it's not clear when or where...

Composting: Good for us, good for the planet *

Estimated reading time: 5 minutes It's National Learn to Compost Day! What a perfect opportunity to share a video Chris did for Butlers Brand a few years back, as well as his blog about composting. He's a passionate believer in the benefits of composting and believe...

What Does TripAdvisor’s ‘Instant Booking’ Option Mean for Your Small Hotel? *

You may or may not have heard that TripConnect now offers an Instant Booking option, so that you can offer your guests the ability to book with you directly through TripAdvisor. Previously, TripAdvisor’s TripConnect only operated on a pay-per-click model (click here...

Grandma Rimarchik’s Slovak Nut Roll

Grandma Rimarchik’s Slovak Nut Roll This festive Slovak Nut Roll recipe originally appeared in New York Times best-selling author Ellen Stimson’s Christmas cookbook, An Old-Fashioned Christmas: Sweet Traditions for Hearth and Home. SEE MORE: A Vermont Family Christmas...

The Ultimate Durango Checklist

When guests arrive at Blue Lake Ranch, one of the first questions they usually ask is, "What are the best things to do while visiting Durango, Colorado?" While our answer varies a bit depending on the season, this checklist we've complied can be used Spring through...

Garden Tours and More Near Asheville NC

Over the past few months, we've been experiencing what can best be described as a collective "Rip Van Winkle" moment: slowly awakening from a very long hibernation, and realizing that we are tired of being cooped up for months on end. Wildberry Lodge is encouraging...

What is Your Latte Factor and Why Does it Matter?

Your Latte Factor Equates Your Litter Factor Have you heard of the Latte Factor? It’s a phrase that was created as a metaphor for all the little things we spend money on during the course of a typical day. These purchases are usually done with little thought...

How you can make sure millennials are booking at your B&B *

‘Millennial’ has almost become a household term by now; it’s certainly used frequently by any leisure or customer-focused business. Millennials are those people born between the early 1980s and the mid-1990s and have become a dominant market in most industries. For...

A complete guide to marketing for your small property *

B&B marketing Marketing is such an important aspect of running your B&B. With higher levels of competition and more savvy travellers today, you have to be active, targeted, and inventive with your marketing and sales strategies. Marketing your B&B today...

How You Can Protect Our Waterways in 5 Easy Steps

The UK is lucky enough to have 2,000 miles of waterways, including canals and rivers. These pass through cities, skirt around homes and offices and meander into our scenic countryside. Waterways provide us not only with a place for recreational activities such as...

Your Brand’s Authenticity Must be Unscripted and Genuine *

You Can’t Script Authenticity in Your UX Your Authenticity is Customer Focused It’s easy to know when you are dealing with a customer service representative who is less than sincere. They lack authenticity which goes hand in hand with their insincerity....

Here are 3 of the Best Amelia Island Bike Trails

There may be no means of exploration more relaxing and charming than by bicycle. It’s one of our personal favorites! After all, Amelia Island is known as one of Flordia’s most beautiful places for biking. We’ve compiled a shortlist of the best Amelia Island bike...

How Your Customer Service Has Become Your User Experience

Is Your User Experience the Best it can be? Am I Keeping Up With New Innovations? As a business owner you may ask yourself, “What is changing in customer service?” It’s a rhetorical question, but one that is always on your mind. What could you be doing...

Your Digital Marketing Strategy Should Build Your Brand P

7 Ways to Build Brand Trust Through Marketing Anyone with marketing in their blood dreams of developing a brand which would have the strong name and visual recognition the original Volkswagen Beetle has around the world. Don’t we all want to build a brand that...

Nights of Lights St. Augustine Is Your Gateway to a Magical Holiday Season *

You haven’t truly experienced St. Augustine until you’ve seen its unique architecture covered in millions of dazzling lights and twinkling with holiday splendor. Every holiday season, Nights of Lights St. Augustine, captures the hearts of all...

Holiday Breakfast for a Crowd: Creme Brulee French Toast P

Maybe the kids (and their friends?) are home for Spring Break. Or the whole extended family is getting together over a holiday brunch and you’ve got your hands full with the dying and hiding of Easter eggs. Or you volunteered to put together a wedding morning...

How Emotional Ads Work Best to Engage Your Customers P

Emotional Ads Work Best to Engage Customers Most of us understand that the ads which engage us emotionally work better than those that don’t. I could hear many marketers utter a simultaneous “duhhhh!” when they read that. You might find it surprising that many...

How to capitalise on destination marketing at your B&B *

Rather than focusing solely on your B&B marketing strategy, you may want to consider working with other local tourism businesses to create a destination marketing campaign. Destination marketing can generate buzz about your region and bring an influx of travellers...

3 of the Best Fall Festivals in the Buffalo, NY, Area *

Why Choose a Bed and Breakfast over a Hotel for Your Vacation?

When most people schedule a vacation to a different city or state, their first reaction is to look for hotels in the area that they can stay at. But when you do this, you’re passing over the incredible benefits that come along with staying at a very different kind of...

Sales Prospecting in the Age of Digital Relationships *

A Sales Relationship Used to Begin With a Smile and Handshake Two components of reliable relationship building in sales used to be a smile and a handshake. Things have certainly changed in the digital world. So many of today’s interactions take place without...

3 Reasons to Visit the White Oak Conservation Center

Visit the White Oak Conservation Center in Yulee, Florida, for a wildlife experience like no other. This exciting day trip near Amelia Island allows you to get up close and personal with some of the world’s endangered species. Witness the amazing work done here,...

Live Music in Asheville NC During COVID-19

One of the many reasons people visit Wildberry Lodge and the Asheville area is to check out our wonderfully divergent, eclectic, and happening music scene. Due to COVID-19, music venues large and small were forced to close, not just in Asheville, but throughout...

5 Fun and Dog-Friendly Activities in Waynesville

Moving to Western North Carolina we were very excited about all the great outdoor activities. We were even more excited because the area was known for being exceptionally dog-friendly. Since our inn has two dog-friendly rooms, we wanted to share some of our favorite...

Winter Activities in Hendersonville

While many people think of visiting the mountains in the summertime, the winter is actually a wonderful time to visit Hendersonville and the surrounding area! Take advantage of all that the Blue Ridge Mountains have to offer without the crowds that the warmer months...

How Blue Lake Ranch is Adapting to COVID-19 to Meet Your Needs *

Blue Lake Ranch understands social distancing is needed during the Coronavirus outbreak. Minutes from Durango, Colorado, Blue Lake Ranch provides travelers with a beautiful, private sanctuary for their stay. In these evolving times, we want you to know your health and...

Why Does Your Amazing Customer Experience Seem Boring? P

This post is shared from one of my favorite customer service gurus Shep Hyken, author of the The Shepard Letter A BORING CUSTOMER SERVICE EXPERIENCE—THAT’S WHAT OUR CUSTOMERS WANT Call me boring, but I...

Celebrate 2021 With Festive Cocktails And Mocktails!

The new year is here, and many of us are not sad at all to see the old one go! So, let’s celebrate 2021 with festive cocktails and mocktails! Cocktails And Mocktails? A trend that has gained substantial ground in recent years is the unexpected surge in non-alcoholic...

4 Things You’ll Find at the Fernandina Farmer’s Market *

Visiting the Fernandina Farmer’s Market is a beloved Saturday morning activity among visitors and locals alike. Located in Fernandina’s historic downtown, it’s the perfect atmosphere to enjoy a leisure weekend on the Florida coast. There’s plenty to discover here that...

How to Make Your Business More Personable in 5 Easy Steps P

How Can You Make Your Business More Personable? Merriam Webster defines personable as pleasant or amiable in person. That’s a goal that all of us hope we achieve. After all, everyone wants to be liked, and it’s especially important for your business to be...

7 New Businesses and Eateries to Try in Asheville NC

Welcome 2021! Here in Western North Carolina, where "Yellowstone" meets the Great Smoky Mountains, we are as excited about 2021 as a child watching fresh flakes of snow drift down from the sky. We are especially excited about the new businesses in greater Asheville...

How to Have the Best Father’s Day on Amelia Island P

After everything our parents do for us, it seems impossible to find the perfect way to say, “Thank you.” However, we have an idea that will come close! This year, treat the dad in your life to a Father’s Day getaway to Amelia Island. Our barrier island on the Atlantic...

Hike the Hamptons, and Bounce Back in March! *

It's been a mild winter on the East End of Long Island and though, as they say in financial advisor ads, "Past performance is not a guarantee of future returns," we're starting to hope that we might make it through March without the dreaded Winter's Last Hurrah...

12 Top-Rated Things to Do in Hendersonville, NC

Small enough to make sightseeing easy but dynamic enough to offer a long list of things to do, Hendersonville makes you want to linger. Wander through the eclectic mix of shops in the pedestrian-friendly downtown or enjoy a leisurely lunch on a sunny patio, and...

Your Social Media Posts Aren’t Word of Mouth Marketing P

Social Media Dominates the Conversation Whether on social media or through word of mouth, next week’s sales are driven by this week’s conversations about your brand. The best way to grow your business is to help your customers do it for you. Social...

Top Tips for Winter Visitors

This morning we woke up to a beautiful snow covered landscape! This was the first "real" snow that we have seen since we moved to the area, and I have to say, it is a gorgeous sight. Locals tell us that this has been an unseasonably warm December and January, so we...

Unique Selling Proposition’s Develop Personal Relationships P

5 Unique Selling Propositions Learning is often best done by example. Below I’ve highlighted a small selection of brands that use their unique selling proposition to stand out and succeed in some tough marketplaces. Read on to learn how ThinkGeek, Saddleback...

Chocolate Bûche de Noël

Chocolate Bûche de Noël A simple chocolate jelly roll recipe becomes an impressive Christmas Bûche de Noël thanks to chocolate filling and buttercream frosting. Use a fork to make ‘wood grain’ lines in the frosting. Total Time: 1 hour, 30 minutes Hands-On Time: 30...

Join the Manor’s Sleep Around Club

It started out as a joke when a room wasn’t available for the entire span of time that a guest wanted to book, necessitating a change of rooms during their visit. “You’re joining the Sleep Around Club,” we’d tell them. “The elite club of people who have slept in every...

Engage Your Visitors by Selecting the Best Blog Category

How to Choose Categories for Your Blog What are Blog Categories? Blog Categories are used to sort and group content into different topics sections. A blog publishing content on a variety of topics can divide their website into sections using Category...

How to Master Social Media for Your Bed & Breakfast *

There needs to be more to your social media marketing campaign than simply creating a Facebook, Twitter, and Instagram page for your bed and breakfast and uploading a few photos every now and then. You need to engage your customers, encourage them to share your posts...

5 Waynesville Specialty Shops You’ll Absolutely Love P

In this post, we feature 5 specialty shops in Waynesville, North Carolina that you'll absolutely love! All of these galleries and stores are located on Main Street, and all walking distance from one another. Note that these are only a sample of the wonderful...

Staying Clean and Safe at The Addison on Amelia Island

As the coronavirus has temporarily brought daily life to a screeching halt and disrupted travel plans, we want to reassure future guests that The Addison on Amelia Island is clean, safe, and will open for business as soon as we are able. As owners of our cozy...

How Your Bed and Breakfast Can Learn From New Travel Trends *

by International Associations | Oct 12, 2020 | guest experience

Trends by their very definition are constantly changing. Even predicting these changes has become a trend. The travel industry is very much at the mercy of traveler behavior and the preferences of today's guests. Thus, societies trends become travel trends. People...

What are the Pros and Cons of Staying at a Bed and Breakfast?

by Carol Gann | Oct 11, 2020 | guest experience

With the growth of digital marketing, there are now more options for travel accommodations than ever before. Whole genres of travel lodging have arisen thanks to the quick, efficient, and secure marketing and procurement available online. However, one of the most...

Blue Lake Ranch Knows, and Loves Weddings

by Carol Gann | Oct 10, 2020 | guest experience

The month of February is all about love. As people have gotten engaged over the holidays and maybe even Valentine's Day, we know that lots of couples have some amazing weddings to plan. Blue Lake Ranch knows weddings! We also love weddings and couldn't be more...

5 TripAdvisor Tips to Boost Your Bed & Breakfast Reviews *

by International Associations | Oct 9, 2020 | Marketing

It takes more than just a TripAdvisor listing to build visitors trust in your Bed & Breakfast. They are looking for advice about your business from other travelers before they make their booking with you. It just makes sense when we read the statistic that 81% of...

When music takes you sky high! *

by Carol Gann | Oct 8, 2020 | guest experience

If you could fly over A Butler's Manor -- literally fly, it might look like the view over the house and gardens, beautifully captured in our brand new drone video by the talented team of JJ Photo and Dave King. It all started out through music. We've just added this...

Which Social Media Performs Best for Your Bed & Breakfast *

by International Associations | Oct 8, 2020 | Social Media

Some social networking sites have stood the test of time, others seem to go through trends much like viral videos that eventually fade into relative obscurity. Which social media platforms are best to use as part of your social media marketing strategy? How can you...

Is Your Bed & Breakfast Targeting The Wrong Audience? *

by International Associations | Oct 7, 2020 | Marketing

What is your marketing strategies target when promoting your Bed & Breakfast to prospective guests? The first thing you need to determine is who is your target audience. Your digital marketing strategy should be designed to attract the most motivated travelers...

6 Ways to Manage Your Brands Online Reputation *

by International Associations | Oct 6, 2020 | Marketing

Recent surveys of business investments in the hospitality sector, large or small, the largest amounts of money are channeled to online reputation management. This ranks higher than whats budgeted staff training and marketing. Bed & Breakfasts deal directly with...

Art and Craft Events Around Asheville NC *

by Carol Gann | Oct 6, 2020 | guest experience

The general Asheville area has become a mecca for artists of all types. It's definitely a hotbed of musical creativity and talent, rivaling its Tennessee neighbor Nashville for musical supremacy. The creative vibe and style also extends to the visual arts, from...

Reduce 5 Types Of Friction to Increase Your Direct Bookings *

by International Associations | Oct 5, 2020 | Customer Experience

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