IAA Bed & Breakfast Association

Growing Your Business Using Our Community Digital Marketing Strategy

The IAA Bed & Breakfast Association helps new customers find your business.  You can START TODAY FOR FREE by either claiming your business listing on our site or you can create your new business listing.

What is the IAA Bed & Breakfast Association? 

 

The IAA Bed & Breakfast Association is a key component of the International Association Alliance’s (IAA) community of associations, organizations, businesses and individuals that provides your business with access to new customers who are looking for your business and the products or services that you provide.

 

Business association memberships help you build your brand awareness, while increasing your brand’s credibility.  This helps you to “close the deal” with new customers.

 

The IAA Bed & Breakfast Association helps establish the bed and breakfast community business standards that help attract independent businesses to become members.  These independent businesses understand the value of being part of an industry group that provides credibility and helps them build their brand. 

 

See how easy and inexpensive it is for your business to use the power of multiple association memberships to build your business.  Instead of spending hundreds or even thousands of dollars each year, your IAA membership allows you to join the associations whose membership will benefit your business, all for one low membership investment.

Why IAA membership is an investment in your business!

 

 

 

IAA membership is a small investment with big rewards and includes membership in our growing number of business associations which include:

 IAA Bar, Pub & Tavern Association

 IAA Bed & Breakfast Association

 IAA Better Business Alliance

 IAA Boutique, Shop & Store Association

 IAA Brewery, Cidery & Distillery Association

 IAA Café, Diner & Restaurant Association

 IAA Farm & Ranch Stay Association

 IAA Global Green Alliance

 IAA Green Business Alliance

 IAA Guide, Outfitter & Tour Association

 IAA Limousine & Coach Association

 IAA Mall, Market & Outlet Association

 IAA Spa & Wellness Association

 IAA Vineyard & Winery Association

 IAA Wedding Association

 

 

Instead of spending hundreds or even thousands of dollars each year, your IAA membership allows you to join the associations whose membership will benefit your business, all for one low membership investment.

 

Do you care about people and the environment? 

 

What kind of business do you think your customers want to do business with?  Customers today are looking for businesses that help people and protect the environment.  To address this need, your membership also includes membership in Accessibility International and Sustainability International.

Why IAA membership is important for your business.

 

When it comes to your business, everything you do on the Internet is done to get your business noticed.  You hope that your website, and social media accounts will attract attention and help someone to become your customer.

 

The Internet is a great place to market your business, but the competition is fierce.  Do you get frustrated knowing that your small business has to compete for customers with huge global companies? 

 

Because you are working with limited resources, you have to provide even more paths for your business to be discovered by new customers.  And when they find you, you have to quickly give them good reasons why they should entrust you with their business. 

 

Please, if you want more new customers to find your business, learn how the International Association Alliance can help your business connect with those customers.  You have to be creative with your marketing, giving potential customers unique ways to find your business.

 

When a potential new customer searches for your business, they use a search engine, either Google, Bing, Yahoo, or one of the others.   Google is the most prominent search and two of Google’s top-ranking factors for any website are BACKLINKS, and CONTENT.  

 

Your Social Media accounts are a great example of how you are building your content and building backlinks to your business content.  You can easily multiply this effect by engaging on IAA’s industry Social Media Groups that will enhance your brand’s web exposure.

CATEGORIES

Your Digital Marketing Strategy Builds Trust in Your Brand

7 Ways to Build Brand Trust Through Marketing   Anyone with marketing in their blood dreams of developing a brand which would have the strong name and visual recognition the original Volkswagen Beetle has around the world.  Don’t we all want to build a brand that...

What is Your Latte Factor and Why Does it Matter?

Your Latte Factor Equates Your Litter Factor   Have you heard of the Latte Factor?  It’s a phrase that was created as a metaphor for all the little things we spend money on during the course of a typical day.  These purchases are usually done with little thought...

Hike the Hamptons, and Bounce Back in March! *

It's been a mild winter on the East End of Long Island and though, as they say in financial advisor ads, "Past performance is not a guarantee of future returns," we're starting to hope that we might make it through March without the dreaded Winter's Last Hurrah...

Why Choose a Bed and Breakfast over a Hotel for Your Vacation?

When most people schedule a vacation to a different city or state, their first reaction is to look for hotels in the area that they can stay at. But when you do this, you're passing over the incredible benefits that come along with staying at a very different kind of...

Hidden Attractions in St. Augustine That You Must Visit P

Some will say that St. Augustine is an attraction in and of itself. Just roaming the cobblestone streets of this charming north Florida coastal town is a wonderful travel experience. However, if you’re really interested in digging into this town’s history, culture,...

Social Listening Energizes Your Digital Marketing Strategy *

Can Social Listening Improve Your Marketing?   It’s not easy to build an effective Digital Marketing Strategy.  All the content bombarding your audience every day makes it difficult to garner the attention you need.  The question is, what can you do to stand out?...

When music takes you sky high!

If you could fly over A Butler's Manor -- literally fly, it might look like the view over the house and gardens, beautifully captured in our brand new drone video by the talented team of JJ Photo and Dave King. It all started out through music. We've just added this...

Make Your Customer Bill of Rights Your Customer Experience P

Why You Need a Customer Bill of Rights   Your company “Creed” is a brand promise that is simple, concise and easily understood by both employees and customers.  A Brand Promise lays out generally what customers can expect when they deal with your business. Your...

Garden Tours and More Near Asheville NC

Over the past few months, we've been experiencing what can best be described as a collective "Rip Van Winkle" moment: slowly awakening from a very long hibernation, and realizing that we are tired of being cooped up for months on end. Wildberry Lodge is encouraging...

What’s the Best Way to Share Information? P

The post Movie or Miniseries: What’s the Best Way to Share Information with Your Readers? appeared first on ProBlogger.   This post is based on episode 149 of the ProBlogger podcast. So you’ve come up with a great idea for a blog post. It’s a great topic, has plenty...

5 Locally-Owned Restaurants to Explore in Asheville NC *

Hungry? You won't be for long; downtown Asheville and the surrounding area has a very vibrant and thriving restaurant scene. A wide variety of tastes await, from good ol' Southern barbecue to award-winning fine dining. Due to our region's extremely productive soil,...

You Can Make Your Content Amazing by Analyzing It *

We All Feel That Our Content Matters   As we write our Blog posts, articles and other web content we do so with one thing in the back of our minds.  Admit it, we all worry because everything we produce will be ranked by GOOGLE!  Whether our content lives or dies...

Make the Most of Your East Coast Road Trip

Where will you stop on your East Coast road trip? There are plenty of exceptional pit stops along the Atlantic Coast en route to Fernandina Beach, Florida. A few of our favorites include Charleston, Savannah, and St. Augustine! The 229 miles between Charleston and our...

Hidden Attractions in St. Augustine That You Must Visit

Some will say that St. Augustine is an attraction in and of itself. Just roaming the cobblestone streets of this charming north Florida coastal town is a wonderful travel experience. However, if you're really interested in digging into this town's history, culture,...

10 Interesting Facts About Online Travel Sales in the US *

As we know, online is becoming by far the most popular method for people to purchase travel options such as accommodation. Whether it’s through online travel agents, direct hotel website bookings, or another medium, online bookings continue to grow thanks to the...

Top Tips for Winter Visitors

This morning we woke up to a beautiful snow covered landscape! This was the first "real" snow that we have seen since we moved to the area, and I have to say, it is a gorgeous sight. Locals tell us that this has been an unseasonably warm December and January, so we...

3 of the Best Fall Festivals in the Buffalo, NY, Area *

Who doesn’t love a festival? There’s nothing better than a group of people coming together in celebration. Fall brings plenty of great festivals to our area, from Clarence to Buffalo. From events celebrating Buffalo’s most famous food to a festival all about German...

Get outdoors: LOT’s of public activities in safe venues

Do you suspect the Covid quarantine has driven live performance off the New England stage? Not so! Many places are presenting outdoor music and other entertainments in socially distance settings, with safeguard such as online ticket purchases and limited or timed...

Narrow Your Customer Gap While Widening Your Business Gap P

What is the Business Gap?   I’ve written about creating a gap between your company and your competition.  This is how most businesses judge their success in their relationship to competitors.  If you were widening the gap, it meant that you were outdistancing the...

Is Your Bed & Breakfast Targeting The Wrong Audience? *

What is your marketing strategies target when promoting your Bed & Breakfast to prospective guests?  The first thing you need to determine is who is your target audience. Your digital marketing strategy should be designed to attract the most motivated travelers...

Your Company Must be Customer Focused Not Operations Focused

Is Your Business, Customer or Operations Focused?     Give Your Customer’s a Great Experience   Do you understand what it takes for your company to give customers a great customer service experience?  It takes a lot of effort to create the business...

Welcome Aboard the Best Amelia Island Sunset Cruises *

There’s nothing more relaxing than an evening on the water. Feel the wind in your hair and warm sun on your skin on one of our favorite sunset cruises on Amelia Island! These boat tours take guests on a peaceful ride along the Amelia River. Watch as the sunset paints...

Holiday Breakfast for a Crowd: Creme Brulee French Toast P

Maybe the kids (and their friends?) are home for Spring Break. Or the whole extended family is getting together over a holiday brunch and you’ve got your hands full with the dying and hiding of Easter eggs. Or you volunteered to put together a wedding morning...

3 Reasons Why You Should Attend Key Travel Trade Shows and Events *

Trade shows and industry events are where hoteliers can go to network, learn about the latest industry resources and receive the latest news, updates and developments for their niche sector of the travel market. If you are a B&B operator, you should make it a...

Do You Know How to Measure Your Customer Retention? P

This post is shared from one of my favorite customer service guru's Shop Hyken, author of theThe Shepard Letter HOW TO MEASURE CUSTOMER RETENTION                       Get ready to do a little math. While not my...

Four of the Best Craft Beer Breweries in St. Augustine, FL

Although there are thousands of breweries in the United States, the variety and flavor of St. Augustine’s craft beers make Ancient City the ideal place to find your new favorite craft beer. This charming coastal region houses some of the best breweries in St....

Is Your Bed & Breakfast Instagram Account engaging? *

  Facebook and Instagram are designed for different tasks.  Though they are both social media sites you use to connect with your friends, their unique features crave different audiences. Both platforms are popular, image-centric social sites, but you must...

Why New Technology Makes Life Easier At Your B&B P

Many small hotels worry that implementing new technology will inhibit aspects of guest personalization that they are so passionate to deliver. But in reality, this is not the case. The very purpose of technology is to increase human productivity. 78% of global hotel...

Why Does Your Amazing Customer Experience Seem Boring? P

This post is shared from one of my favorite customer service gurus Shep Hyken, author of the The Shepard Letter A BORING CUSTOMER SERVICE EXPERIENCE—THAT’S WHAT OUR CUSTOMERS WANT                   Call me boring, but I...

Three Essentials for the Best Spring in St. Augustine, FL

Whether you’re visiting for spring break or the whole season, St. Augustine will charm you every day. Ancient City is a superb place for a spring getaway! Complete with sandy beaches, sunny days, exciting outdoor activities, and lively annual events, Spring in...

How Technology Can Keep Your Bed & Breakfast Relevant *

One of the earliest adopters of computers was the travel industry.  So, it's not surprising that they are still dependent on new technology, using it for booking guests hotels, tours, transportation, and activities. While large hospitality chains have the resources...

Are you closely monitoring your B&B’s social media feedback? *

When you are running a B&B social media page, you can’t simply create a post and promptly forget about it. In fact, it’s the minutes and hours following a social post that are the most important for your business. You need to continually monitor all posts and...

The Best Destination to Host Your Florida Bachelorette Party

A bachelorette party can be one of the most exciting weekends of a young woman’s life, but only if you do it the right way! There are dozens of classic destinations for this fun tradition, but Amelia Island is by far the best. This Floridian island has everything you...

Why you might get more domestic bookings this Christmas *

While the old saying claims that there’s no place like home for the holidays, many people around the world tend to disagree. The holiday season is the perfect excuse to travel. Whether people are heading to a destination to visit family, or selecting a new place to...

Get a Taste of These Fernandina Beach Restaurants

Get ready to dive into the cuisine scene on Amelia Island! The Fernandina Beach restaurants available in downtown are abundant, but we definitely have our favorites. You won’t want to miss these eateries. Whether you’re craving hardy seafood, savory Italian, or a...

Grandma Rimarchik’s Slovak Nut Roll

Grandma Rimarchik’s Slovak Nut Roll This festive Slovak Nut Roll recipe originally appeared in New York Times best-selling author Ellen Stimson’s Christmas cookbook, An Old-Fashioned Christmas: Sweet Traditions for Hearth and Home. SEE MORE: A Vermont Family Christmas...

Blue Lake Ranch Knows, and Loves Weddings

The month of February is all about love. As people have gotten engaged over the holidays and maybe even Valentine's Day, we know that lots of couples have some amazing weddings to plan. Blue Lake Ranch knows weddings! We also love weddings and couldn't be more...

How to Have the Best Father’s Day on Amelia Island P

After everything our parents do for us, it seems impossible to find the perfect way to say, “Thank you.” However, we have an idea that will come close! This year, treat the dad in your life to a Father’s Day getaway to Amelia Island. Our barrier island on the Atlantic...

Online Booking Sites are Important to Your Marketing Strategy *

At the IAA Bed & Breakfast Association we believe it is important to include online channels in your online marketing plan, if you want to generate the highest possible revenues and increase your occupancy rates. 4 reasons why you should maximise the use of Online...

Voice recognition is changing the bed and breakfast industry *

The 21st century has been defined by technology that is constantly revolutionising the way we live our daily lives, including how we run our businesses. From mobile technology to artificial intelligence and more, it seems there’s always some new type of B&B...

5 Top Barbecue Joints In Asheville NC P

Asheville and Western North Carolina (WNC) are renowned for a thriving restaurant industry, live music scene, modern funky breweries and taprooms as well as cutting-edge technology, and a mix of modern art and Appalachian folk art. Heck, we're even tops in Christmas...

Join the Manor’s Sleep Around Club

It started out as a joke when a room wasn’t available for the entire span of time that a guest wanted to book, necessitating a change of rooms during their visit. “You’re joining the Sleep Around Club,” we’d tell them. “The elite club of people who have slept in every...

Use Social Media to Promote Your Blog Content *

How You Can Use Social Media to Promote Your Blog   As Social Media has permeated our lives, it’s growth has fueled it’s use to promote content on the web.  Social Media sites can be divided into two types: Social Networking Sites– where connecting with others is...

Southwest Souffle

For about ten years, we had the pleasure of hosting a shy teenage boy and his mother during the week-long Hampton Classic Equestrian Show where Zach competed as a show jumper. One of the mornings during his second year with us, I made this breakfast for them. Zach...

Why Your Content Marketing Needs to be Snackable P

Make Your Content More Snackable   We’re no longer the family of the 1950’s and 1960’s all gathered around a single TV set for our news and entertainment.  Those days are long gone, and our new reality is so much different. Today everyones’s attention is divided....

A Doctor’s Prescription for Good Customer Service

I wanted to share a great post from my favorite customer service guru, Shep Hyken.    A Doctor’s Prescription for Good Customer Service Here’s another great story we can learn from. This reminds us that having a good system with good people who understand how to...

Industry Trends, Apps Drive Bookings For Bed & Breakfasts P

A B&B that offers a mobile app is taking advantage of innovative technology that helps them drive direct bookings and increase guest loyalty simultaneously. These apps create a better path toward profit, and industry trends indicate that the app will continue to...

Where Is the Best Lodging Near Fort Clinch State Park?

What brings you to Amelia Island? Natural beauty is the No. 1 reason visitors come to our area each year. Amelia Island is home to hundreds of acres of hiking trails, bike paths, fishing holes, and more across nearby state parks. Fort Clinch State Park is one of our...

How to Enjoy the Best Romantic Getaways in Western NY

Whether you’re celebrating an anniversary or you’d like to surprise your special someone with a spontaneous trip, we can help. Romantic getaways in Western NY are the ideal way to make lasting memories together, and Asa Ransom House is the perfect spot for them. You...

Apple and Sweet Potato Pancakes (Latkes)

Apple & Sweet Potato Pancakes (Latkes) Every year, senior food editor Amy Traverso’s family hosts a big Hanukkah party for a couple of dozen friends, serving up four or five different kinds of latkes (potato pancakes) at a time. These sweeter latkes, accented with...

Now Entrepreneurs Embrace Sustainability Becoming Eco-preneurs

Is Sustainability A Smart Choice For Your Business?   Beginning in the 1980’s eco-awareness grew from the growth in pollution during the 1960’s.  Today growing consumer demand has brought sustainability into the main stream in business practices. Sustainable...

Winter Activities in Hendersonville

While many people think of visiting the mountains in the summertime, the winter is actually a wonderful time to visit Hendersonville and the surrounding area! Take advantage of all that the Blue Ridge Mountains have to offer without the crowds that the warmer months...

Your Guide to the Best Day in Historic Downtown Fernandina Beach

Historic downtown Fernandina Beach is known as Amelia Island’s most charming corner, decorated with ornate homes from the Gilded Age and more quaint boutiques and shops than anyone can count. This is one piece of the island that you won’t want to miss. Here are our...

Here Are 3 of the Best Amelia Island Bike Trails

There may be no means of exploration more relaxing and charming than by bicycle. It’s one of our personal favorites! After all, Amelia Island is known as one of Flordia’s most beautiful places for biking. We’ve compiled a shortlist of the best Amelia Island bike...

Explore Gooseberry Island near New Bedford MA

The Buzzard’s Bay Coalition will host some cool outdoor events on Columbus Day weekend at Horseneck Point Life-Saving Station near New Bedford, Massachusetts. An open house and photo scavenger hunt will happen at Horseneck Point Life-Saving Station October 10 to...

Enjoy A Day at the Fountain of Youth in St. Augustine, FL

You may already know that St. Augustine, FL, is known as the Nation’s Oldest City, but do you know the story behind the name? If you don’t, then you must visit the legendary Fountain of Youth in St. Augustine. This historic site holds the stories of our country’s...

A Guide to the Best Couples Getaway in St. Augustine, FL P

Where will you spend your next romantic getaway? We think you should visit the charming, gorgeous city of St. Augustine, Florida, and stay at the luxurious bed and breakfast, Agustin Inn. Our inn is located in the historic district and within walking distance to all...

Here are 3 of the Best Amelia Island Bike Trails

There may be no means of exploration more relaxing and charming than by bicycle. It’s one of our personal favorites! After all, Amelia Island is known as one of Flordia’s most beautiful places for biking. We’ve compiled a shortlist of the best Amelia Island bike...

What Makes a Product Sustainable and Why We Should Care? *

What is Sustainability, and Why is it Important?   We talk a lot about the importance of sustainability and making sure the products we purchase are sustainable. But what is it, exactly, that makes a product sustainable? As you might suspect, “sustainable” can...

Art and Craft Events Around Asheville NC

The general Asheville area has become a mecca for artists of all types. It's definitely a hotbed of musical creativity and talent, rivaling its Tennessee neighbor Nashville for musical supremacy. The creative vibe and style also extends to the visual arts, from...

Word of Mouth Must be Memorable Remarkable and Relatable P

Word of Mouth Marketing Defined   According to the Business Dictionary, Word of Mouth Marketing is:   “An oral or written recommendation made by a satisfied customer to the prospective customers of a good or service.  Considered to be the most effective form...

How to handle negative social media comments positively

Negative social media comments and reviews are sometimes amusing, but they can pose major problems for businesses. Many studies have explored the impact of online reviews on consumer behavior, and the general consensus is that: The majority of consumers read (and care...

Everything You Need to Know About Hiking on Amelia Island

It’s no secret that Amelia Island offers a little bit of everything to visitors and locals alike. From beautiful beaches to historic architecture, you’ll find it all! One of our favorite things to appreciate around the area? The outdoors, of course! There’s an...

You Must Understand How COVID Has Changed Social Media

Social Media Changes You Need to Make in a Coronavirus World The Pandemic has turned our world upside down.  It’s already hard to remember how we conducted our lives and businesses just a few short weeks ago.  We’re all asking many questions.  How can we stay...

What to Look for in Your Beach Vacation Resort *

Just down the coast from Jacksonville, St. Augustine is a town rich in history set along beautiful sunlit beaches. Founded in 1565 by Spanish explorers, St. Augustine is the oldest city in the United States and is known as “The Ancient City.” Today, tourists stroll...

How to Fully Experience the La Plata Mountains

Welcome to our beautiful backyard! The best kept secret in Southwest Colorado lives here: the La Plata Mountains. Immerse yourself in the true Colorado experience when you stay at Blue Lake Ranch, a short 15 minute drive to the base of the mountains! There's nothing...

Should Your B&B Jump on the Snapchat Bandwagon?

It might be easy to brush off Snapchat as the social networking platform that is used exclusively by teenagers and their friends, but as a small hotel operator, you shouldn’t ignore this powerful social media tool. Snapchat allows its users to send messages that will...

Your Social Media Posts Aren’t Word of Mouth Marketing *

Social Media Dominates Today's Conversations   Whether on social media or through word of mouth, next week’s sales are driven by this week’s conversations about your brand.  The best way to grow your business is to help your customers do it for you.   Social...

Make Your Blog Posts More Engaging and Conversational P

To Be Effective Your Blog Posts Must Be Engaging   I’m sure that you’ve already heard that your blog posts need to be written in a style that is  “conversational”.  You may not understand why it is important to do this.  Your posts are telling your story and...

Five of the Most Romantic Things to do in St. Augustine

What is it about St. Augustine that makes it a perfect city for romance? Is it the historic feel of the downtown district or the stunning beaches with splendid sunsets? Perhaps it’s the perfect combination of Spanish, French, and English cultures that create a unique...

5 Romantic Things To Do in Asheville NC

Asheville - just the name sparks romance - Zelda and Scott Fitzgerald, George Vanderbilt bringing his beautiful young wife Edith to his Biltmore Estate, Carl and "Paula" Sandburg and their goats - it's a place that conjures grand gestures and dreams of love. Autumn,...

Is your B and B website HTTPS secure? What you need to know

Nothing is more important to online travel bookers than website security. Their personal and payment details must be kept safe, and if they’re shopping on your B&B website they need to know they can trust it. Creating a safe B&B website experience should be a...

Instagram Contests Make Guests Compete for Your B & B *

One of the best ways to engage your bed & breakfast’s audience on social media is to host a contest.  With its photo-centric platform, Instagram is a great portal for your bed & breakfast to create a social media contest. To get your creative juices flowing,...

7 Amazing Strategies to Help Your Blog Succeed *

How Your Amazing Blog Helps Your Digital Marketing Success   Your business blog can help you meet many of your corporate goals.  Your successful blog’s content is key to increasing your companies visibility and reputation.  It’s amazing how your blog’s great...

How to capitalise on destination marketing at your B&B *

Rather than focusing solely on your B&B marketing strategy, you may want to consider working with other local tourism businesses to create a destination marketing campaign. Destination marketing can generate buzz about your region and bring an influx of travellers...

Our Top Winter Getaway Ideas

Winter is a wonderful time to visit Western North Carolina for a getaway! Outdoor enthusiasts (and those who don't mind a little cold) will enjoy activities like skiing, tubing, and winter hiking. Foodies can warm up with hot coffee and cocoa, and visit the bakeries,...

Engage Your Visitors by Selecting the Best Blog Category

How to Choose Categories for Your Blog   What are Blog Categories?   Blog Categories are used to sort and group content into different topics sections.  A blog publishing content on a variety of topics can divide their website into sections using Category...

How to Make Your Business More Personable in 5 Easy Steps P

How Can You Make Your Business More Personable?   Merriam Webster defines personable as pleasant or amiable in person.  That’s a goal that all of us hope we achieve.  After all, everyone wants to be liked, and it’s especially important for your business to be...

How to Find the Best Place to Stay in St. Augustine

Everyone needs a vacation from time to time. Vacations are the ideal way to decompress after a stressful year of school or work. The best way to vacation is to find the perfect location with a blend of exciting adventures and relaxing activities. St. Augustine, FL, is...

What Do Your Guests Really Care About During Their Stay? *

As technology transforms our lives, lodging around the globe is taking the opportunity to adopt technology into their rooms and operations. This technology impresses the guests who stay at these properties, but it adds convenience while improving the guest experience...

Top Babymoon Ideas in Western North Carolina P

One of the recent trends we have seen here at The Yellow House has been a significant increase in the number of couples enjoying a babymoon. For those unfamiliar with the term, a babymoon is a special time for a couple to enjoy some dedicated time together before to...

Unique Selling Proposition’s Develop Personal Relationships P

5 Unique Selling Propositions   Learning is often best done by example.  Below I’ve highlighted a small selection of brands that use their unique selling proposition to stand out and succeed in some tough marketplaces.   Read on to learn how ThinkGeek, Saddleback...

Southwest Soufflé your featured entree at breakfast

For about ten years, we had the pleasure of hosting a shy teenage boy and his mother during the week-long Hampton Classic Equestrian Show where Zach competed as a show jumper. One of the mornings during his second year with us, I made this breakfast for them. Zach...

5 Easy Steps to Promote Your Amazing Blog P

How Can you Grow Your Blog Readership?   It’s no secret that every blogger wants their blog readership to grow.  Because more readers is the currency which we all seek.  How can we increase our audience?  What is the secret of getting more readers for our blog?...

How to use Facebook Messenger Ads For Your B&B *

Businesses can no longer deny the power and potential Facebook has for advertising their product or service. Facebook has 2.07 billion monthly active users and is the most popular social media platform worldwide.  Facebook Messenger Ads are also changing the way...

4 Things You’ll Find at the Fernandina Farmer’s Market *

Visiting the Fernandina Farmer’s Market is a beloved Saturday morning activity among visitors and locals alike. Located in Fernandina’s historic downtown, it’s the perfect atmosphere to enjoy a leisure weekend on the Florida coast. There’s plenty to discover here that...

Cuddle up to the fall shoulder season in gorgeous Nantucket MA *

Early to mid-fall might be the most ideal time to visit the small, unique island of Nantucket, off the southern shore of Cape Cod. The Nantucket Chamber of Commerce welcomes visits with lots of useful information, including lists of open businesses. And we can link...

Why persistence is key when it comes to B&B marketing *

In all likelihood, a potential guest is not going to book a stay at your property after stumbling upon your B&B website for the first time. Most travellers are going to do significant research online before they ultimately decide on where they want to stay, so you...

Why Your Content Marketing Needs to be Snackable P

Make Your Content More Snackable   We’re no longer the family of the 1950’s and 1960’s all gathered around a single TV set for our news and entertainment.  Those days are long gone, and our new reality is so much different. Today everyones’s attention is divided....

The Best Things To Do During Thanksgiving in St. Augustine *

Are you spending the holidays in St. Augustine? This historic, coastal city is the perfect place to escape the cold weather, enjoy the sunshine, and give thanks. Many fun-filled attractions are going on this time of year, and fantastic restaurants that are open and...

Activity Guide for a Western North Carolina Winter Getaway

Western North Carolina is a wonderful place to escape when the temperature starts to drop. Smaller crowds, seasonal events, and stunning snow-capped mountains make this an ideal time to visit. Additionally, there are some exciting activities that only take place...

Why Marketing’s Future Is Embracing Artificial Intelligence P

Is AI Marketing’s Future?   Balancing analysis and execution has always been part of the marketing equation.   Moving into the digital age marketing has only become more complicated, especially with the growth of social media’s influence.  However, the...

A Couple’s Guide to Horseback Riding on Amelia Island

The Florida coast is known for its beautiful, white-sand beaches. While relaxing near the water's edge may be the most popular way to spend the day outdoors, there are other options for those looking for an adventure-for-two. If you're searching for something exciting...

Trail Hikes around Waynesville

As an innkeeper, I get asked a lot about local attractions and activities, and one of the most common of those is where the best hiking trails are located. Because I am still new to the area, I didn't really have much knowledge about the local trail systems, so I...

How Your Bed & Breakfast Can Win Back Abandoned Reservations *

  Would you know if someone’s visited your bed & breakfast website? What if they visited and then left without making a booking.  That’s not a good scenario for you.  Don't you wish you had a second chance with them? You may wonder if there anything that you...

10 companies reinventing travel *

The basic tenets of travel stay the same: pack bags, board a plane/train/automobile, see the world. Yet travel trends change all the time, and the approaches we take toward new destinations and epic adventures change along with them. More to the point, the companies...

Save Time Scheduling Your Bed & Breakfast Social Media Posts *

If you don't have extra time each day, it’s difficult for you to regularly check and update their various Bed & Breakfast business social media accounts. Scheduling your Social Media posts is the best way to recover your freedom because it decreases the time you...

Which Social Media Performs Best for Your Bed & Breakfast *

Some social networking sites have stood the test of time, others seem to go through trends much like viral videos that eventually fade into relative obscurity. Which social media platforms are best to use as part of your social media marketing strategy?  How can you...

How to Engage Your Customers Using Mobile Messaging *

How Can Your Mobile Messaging Increase Customer Engagement?   Mobile Messaging is designed to capitalize on the opt-in email lists developed by your brand’s landing page call-to-actions.  Your visitor lists help you establish an ongoing relationship with your...

How you can use Geo-Targeting to Attract Specific Guests

When you look at promoting your bed and breakfast, you already know where most of your previous guests come from.  Or you know where you would like them to come from.  How do you target your marketing toward specific locations? Here are some ways you can start...

Holiday Breakfast for a Crowd: Savoury

The kids (and maybe their kids) are coming home for the holidays. It’s sure to be a nonstop whirlwind of activity. And oh yes, we’re now very adept at ordering takeout for dinner to make things easier, especially when there’s a crowd. But what about breakfast? Here at...

12 Ways The Addison Puts Your Safety First

With travel restrictions lifting and cabin fever at its peak, we couldn’t wait to welcome new and returning guests to our Amelia Island bed and breakfast. We understand that these are still uncertain times and there’s now enhanced caution surrounding traveling. That’s...

Accessibility Toolbar