IAA Bed & Breakfast Association

Growing Your Business Using Our Community Digital Marketing Strategy

The IAA Bed & Breakfast Association helps new customers find your business.  You can START TODAY FOR FREE by either claiming your business listing on our site or you can create your new business listing.

What is the IAA Bed & Breakfast Association? 

 

The IAA Bed & Breakfast Association is a key component of the International Association Alliance’s (IAA) community of associations, organizations, businesses and individuals that provides your business with access to new customers who are looking for your business and the products or services that you provide.

 

Business association memberships help you build your brand awareness, while increasing your brand’s credibility.  This helps you to “close the deal” with new customers.

 

The IAA Bed & Breakfast Association helps establish the bed and breakfast community business standards that help attract independent businesses to become members.  These independent businesses understand the value of being part of an industry group that provides credibility and helps them build their brand. 

 

See how easy and inexpensive it is for your business to use the power of multiple association memberships to build your business.  Instead of spending hundreds or even thousands of dollars each year, your IAA membership allows you to join the associations whose membership will benefit your business, all for one low membership investment.

Why IAA membership is an investment in your business!

 

 

 

IAA membership is a small investment with big rewards and includes membership in our growing number of business associations which include:

 IAA Bar, Pub & Tavern Association

 IAA Bed & Breakfast Association

 IAA Better Business Alliance

 IAA Boutique, Shop & Store Association

 IAA Brewery, Cidery & Distillery Association

 IAA Café, Diner & Restaurant Association

 IAA Farm & Ranch Stay Association

 IAA Global Green Alliance

 IAA Green Business Alliance

 IAA Guide, Outfitter & Tour Association

 IAA Limousine & Coach Association

 IAA Mall, Market & Outlet Association

 IAA Spa & Wellness Association

 IAA Vineyard & Winery Association

 IAA Wedding Association

 

 

Instead of spending hundreds or even thousands of dollars each year, your IAA membership allows you to join the associations whose membership will benefit your business, all for one low membership investment.

 

Do you care about people and the environment? 

 

What kind of business do you think your customers want to do business with?  Customers today are looking for businesses that help people and protect the environment.  To address this need, your membership also includes membership in Accessibility International and Sustainability International.

Why IAA membership is important for your business.

 

When it comes to your business, everything you do on the Internet is done to get your business noticed.  You hope that your website, and social media accounts will attract attention and help someone to become your customer.

 

The Internet is a great place to market your business, but the competition is fierce.  Do you get frustrated knowing that your small business has to compete for customers with huge global companies? 

 

Because you are working with limited resources, you have to provide even more paths for your business to be discovered by new customers.  And when they find you, you have to quickly give them good reasons why they should entrust you with their business. 

 

Please, if you want more new customers to find your business, learn how the International Association Alliance can help your business connect with those customers.  You have to be creative with your marketing, giving potential customers unique ways to find your business.

 

When a potential new customer searches for your business, they use a search engine, either Google, Bing, Yahoo, or one of the others.   Google is the most prominent search and two of Google’s top-ranking factors for any website are BACKLINKS, and CONTENT.  

 

Your Social Media accounts are a great example of how you are building your content and building backlinks to your business content.  You can easily multiply this effect by engaging on IAA’s industry Social Media Groups that will enhance your brand’s web exposure.

CATEGORIES

Here Are 3 of the Best Amelia Island Bike Trails

There may be no means of exploration more relaxing and charming than by bicycle. It’s one of our personal favorites! After all, Amelia Island is known as one of Flordia’s most beautiful places for biking. We’ve compiled a shortlist of the best Amelia Island bike...

3 Great Breweries to Visit on Amelia Island *

What's your drink of choice while on vacation? For some, no getaway is complete without a fruity cocktail. Meanwhile, others simply enjoy the taste of a refreshing, ice-cold beer. If you fall into the latter category, then you've landed on the right page! The...

Romantic Wedding Getaway on the Beach

To love someone and to have those feelings reciprocated is a thing of joy. When you've decided to make the commitment to marriage, you want your wedding and honeymoon to be as special as those feelings. There's no better way to create unforgettable memories than a...

Live Music in Asheville NC During COVID-19

One of the many reasons people visit Wildberry Lodge and the Asheville area is to check out our wonderfully divergent, eclectic, and happening music scene. Due to COVID-19, music venues large and small were forced to close, not just in Asheville, but throughout...

Grow Your Communities by Adding Followers P

Why Building Your Community Matters   To begin let’s define what community means today.  “A community is a social unit sharing a sense of place or in virtual space united by the social media communication platforms they use.”   What are your companies most...

Can You Name Ten Reasons Your Customers Do Business With You P

Can You Give Me Ten Reasons to do Business With You?   It’s a very valid question that you should ask yourself.  Can you give me ten reasons I should do business with you or your company?  I’m talking about good reasons that have substance and are unique....

Online Booking Sites are Important to Your Marketing Strategy *

At the IAA Bed & Breakfast Association we believe it is important to include online channels in your online marketing plan, if you want to generate the highest possible revenues and increase your occupancy rates. 4 reasons why you should maximise the use of Online...

Market your bed and breakfast using other people’s content P

I wanted to share the following post that first appeared on Little Hotelier.  How you can use other people’s content to market your B&B Share this 26SHARES Facebook16 Twitter6 LinkedIn Email4 Being active on the web and developing a positive online presence can be...

FREE eBook: The Traveler’s Journey to Your B&B *

Every traveler who books online goes through a journey. This free eBook will cover all the steps that traveler’s take on their online booking journey: Dreaming stage Planning stage Booking stage Experiencing stage Learn everything you need to know about their online...

6 Things to do with Kids over Spring Break in Durango

Springtime in Durango is a magical time and is the perfect spring break getaway for the whole family. We've highlighted six wonderful activities that our guests love to participate in while Staying at Blue Lake Ranch. Spring Skiing: It's no secret that Colorado is...

Engage Your Visitors With Great Blog Content *

Select a Blog Topic That Will Interest Your Readers   My first step in writing a blog post is pretty logical.  I select a topic which I feel will engage and inform my readers.  I presently write three blogs to cover my areas of interest.  The Better Business...

Offbeat Things That You Can Do in Asheville NC

Offbeat. Funky. Eclectic. These are words often used to describe Asheville, a city that contradicts itself as often as a new craft brewery opens. Asheville seamlessly blends today’s cutting-edge art and technology with its centuries-old Appalachian folk past. Unlike...

“I gotta get outta here”– Surviving Winter, 2021

Estimated reading time: 2 minutes Not long ago, we got a call from a woman in Queens looking to get out of the city for a few days. “I’ve gotta get outta here. Are you–and the restaurants– open right now? Nothing’s open here, and I just want someone to serve me a meal...

Chocolate Bûche de Noël

Chocolate Bûche de Noël A simple chocolate jelly roll recipe becomes an impressive Christmas Bûche de Noël thanks to chocolate filling and buttercream frosting. Use a fork to make ‘wood grain’ lines in the frosting. Total Time: 1 hour, 30 minutes Hands-On Time: 30...

How To Promote Your Bed and Breakfast Using #Hashtags *

Social media is an incredible free resource for you to use to promote your bed & breakfast.  Let that first sentence sink in....  In the not too distant past, marketers could only dream about having so incredible available.  You do, and the best part is it's FREE...

Do You Know How to Measure Your Customer Retention? P

This post is shared from one of my favorite customer service guru's Shop Hyken, author of theThe Shepard Letter HOW TO MEASURE CUSTOMER RETENTION                       Get ready to do a little math. While not my...

3 Reasons to Visit the White Oak Conservation Center

Visit the White Oak Conservation Center in Yulee, Florida, for a wildlife experience like no other. This exciting day trip near Amelia Island allows you to get up close and personal with some of the world’s endangered species. Witness the amazing work done here,...

Recipe from The Yellow House: Cinnamon Roasted Pears

Many of us are staying at home right now, which means we are cooking more at home than we used to. If you are like me, you may be looking to try something new. You have also probably found yourself with a little extra anxiety about making a run to the store when you...

Mouth Watering Peach Crepes Recipe In Asheville, NC *

One of the bright spots to emerge from a prolonged period of staying at home is the fact that people have been honing their culinary skills. As a result, one of the most popular topics online over the past few months has been recipes. Wildberry Lodge would like to...

Is Your Bed & Breakfast Instagram Account engaging? *

  Facebook and Instagram are designed for different tasks.  Though they are both social media sites you use to connect with your friends, their unique features crave different audiences. Both platforms are popular, image-centric social sites, but you must...

SEO is Central to Your Digital Marketing Strategy *

Why Search Optimization is Vital   What is Search Engine Optimization (SEO)?   Search Engine Optimization (SEO) determines the amount of online visibility which your website or a web page will garner in an organic search results.  An organic search engine...

How Can Your B&B Capitalize On ‘M-commerce’ Trends In Travel *

M-commerce describes the buying and selling of goods and services through wireless devices such as mobile phone and tablets. You need only walk down the streets of Sydney or London to see how popular mobile devices have become. But to help portray the growing power of...

How a Great Customer Experience Creates Brand Loyalty

5 Ways to Create Customer Loyalty   It’s the Holy Grail for every business, we all realize how important it is to create customer loyalty.  Loyal customers is what companies work hard for, your business survival depends on your ability to create loyal customers....

Best Apple Strudel Recipe In Asheville NC

Fall, we hardly knew ya...September is coming to a close, and we struggle to account for our activities of the past 9 months. Some of us stream-binged so often that we fried our cable connections. And some of us turned into Marie Kondo, organizing our homes so...

Trail Hikes around Waynesville

As an innkeeper, I get asked a lot about local attractions and activities, and one of the most common of those is where the best hiking trails are located. Because I am still new to the area, I didn't really have much knowledge about the local trail systems, so I...

Southwest Souffle

For about ten years, we had the pleasure of hosting a shy teenage boy and his mother during the week-long Hampton Classic Equestrian Show where Zach competed as a show jumper. One of the mornings during his second year with us, I made this breakfast for them. Zach...

Engage Your Visitors by Selecting the Best Blog Category

How to Choose Categories for Your Blog   What are Blog Categories?   Blog Categories are used to sort and group content into different topics sections.  A blog publishing content on a variety of topics can divide their website into sections using Category...

Our Top Winter Getaway Ideas

Winter is a wonderful time to visit Western North Carolina for a getaway! Outdoor enthusiasts (and those who don't mind a little cold) will enjoy activities like skiing, tubing, and winter hiking. Foodies can warm up with hot coffee and cocoa, and visit the bakeries,...

Why B and Bs need a user friendly website, how to create one P

As a B&B owner, you likely take a lot of pride in the experience that you provide your guests. You should offer an intimate, authentic space where guests can gather, relax and connect with one another. You provide the hospitality of an innkeeper, treating your...

Holiday Breakfast for a Crowd: Creme Brulee French Toast P

Maybe the kids (and their friends?) are home for Spring Break. Or the whole extended family is getting together over a holiday brunch and you’ve got your hands full with the dying and hiding of Easter eggs. Or you volunteered to put together a wedding morning...

3 Steps to Enhance Your Online Search Visibility

A business mentioned they were on the front page of Google recently without the use of Search Engine Optimization (SEO) or Search Engine Marketing.  How did they their boost their website’s Google ranking? They achieved this solely through ‘local online visibility’...

Hike the Hamptons, and Bounce Back in March!

                    It's been a mild winter on the East End of Long Island and though, as they say in financial advisor ads, "Past performance is not a guarantee of future returns," we're starting to hope that we might...

Use Advertising to Promote Your Amazing Blog Content *

Have You Thought About Advertising Your Amazing Blog?   Have you ever considered advertising your amazing blog?  Today I want to explore this as part of my series of posts on How to Promote Your Blog. Most blog promotion tips are about growing your blog’s...

National Parks And Historic Sites Near Asheville NC

With spring just waiting around the proverbial corner, one great way to celebrate its arrival is by making a pilgrimage to any one of 423 National Park Sites across the US. Fortunately for Wildberry Lodge guests, we have several National Park sites within a short...

Instagram Contests Make Guests Compete for Your B & B *

One of the best ways to engage your bed & breakfast’s audience on social media is to host a contest.  With its photo-centric platform, Instagram is a great portal for your bed & breakfast to create a social media contest. To get your creative juices flowing,...

Is Your Company Customer Focused or Operations Focused P

Is Your Business, Customer or Operations Focused?     Give Your Customer’s a Great Experience   Do you understand what it takes for your company to give customers a great customer service experience?  It takes a lot of effort to create the business...

Your Business Success Story is Embracing Sustainability P

Your Business Has a Sustainability Role   It’s become accepted that business has a role to play in improving the environment and dealing with climate change.  What is undecided is how to do that, and for some, what actions are expected.  Generally, companies are...

4 Types Of Guests Will Stay At Your Bed & Breakfast *

Each of your Bed & Breakfast guests is unique and will have their own reason to visit your area.  People travel for many reasons, though there are certain common guest types that you may be called upon to host at your property.  Can you name the different traveler...

5 Sure Signs of Spring in Asheville *

When the weather is favorable, there are so many great places and things to see in the greater Asheville area. How do we know that spring is coming? Here are 5 sure signs of spring in Asheville NC! Spring Temps Increase We are starting to see more days with highs in...

When music takes you sky high! *

If you could fly over A Butler's Manor -- literally fly, it might look like the view over the house and gardens, beautifully captured in our brand new drone video by the talented team of JJ Photo and Dave King. It all started out through music. We've just added this...

How great photos can win more bookings on your website

We all understand how important images are when choosing a place to stay when going on a trip or holiday. But have you got it right on your own website?  Do you know what it takes to use an image that will make the difference between a traveller booking your...

4 of the Best Hidden Things to do in St. Augustine

There are plenty of popular tourist attractions in St. Augustine, making it easy to fill your days with fun activities. It doesn’t matter if you’re a foodie, art enthusiast, or nature lover — you’ll have no trouble finding fantastic things to do. However, there are...

6 Buffalo Christmas Events You Need to Attend This Year *

As colder weather sweeps across Western NY, we can start looking forward to some spectacular Buffalo Christmas events! Before you know it, you can browse holiday markets, glide along ice skating rinks, and watch your favorite Christmas stories come to life on stage....

Nights of Lights St. Augustine Is Your Gateway to a Magical Holiday Season *

You haven’t truly experienced St. Augustine until you’ve seen its unique architecture covered in millions of dazzling lights and twinkling with holiday splendor. Every holiday season, Nights of Lights St. Augustine, captures the hearts of all...

Activity Guide for a Western North Carolina Winter Getaway

Western North Carolina is a wonderful place to escape when the temperature starts to drop. Smaller crowds, seasonal events, and stunning snow-capped mountains make this an ideal time to visit. Additionally, there are some exciting activities that only take place...

Why B&Bs Should Feel Optimistic About Chinese Travelers *

The hospitality industry has been aware of the power of the Chinese market for some time now. Data from Euromonitor International shows since 2012 China, has had the highest outbound travel expenditure in the world and will continue to see the largest growth between...

Garden Tours and More Near Asheville NC

Over the past few months, we've been experiencing what can best be described as a collective "Rip Van Winkle" moment: slowly awakening from a very long hibernation, and realizing that we are tired of being cooped up for months on end. Wildberry Lodge is encouraging...

Your Digital Marketing Strategy Builds Trust in Your Brand

7 Ways to Build Brand Trust Through Marketing   Anyone with marketing in their blood dreams of developing a brand which would have the strong name and visual recognition the original Volkswagen Beetle has around the world.  Don’t we all want to build a brand that...

7 Ways to Enjoy Sustainable Travel on Amelia Island, Florida *

There are plenty of ways to enjoy sustainable travel on Amelia Island! With such an abundance of natural beauty, the community strives to follow sustainable practices to protect our beloved beaches and wildlife. The Amelia Island Convention & Visitors Bureau (CVB)...

5 Quirky Things to Experience Near Asheville NC *

Sure, every town has unique quirks and oddities that residents and visitors alike find endearing. But Western North Carolina (WNC) seems to have cornered the market on the “wonderfully weird and wacky” with upwards of 50 oddball places and things to see and do. We...

Your Guide to Historic Downtown Fernandina Beach

Historic downtown Fernandina Beach is known as Amelia Island’s most charming corner, decorated with ornate homes from the Gilded Age and more quaint boutiques and shops than anyone can count. This is one piece of the island that you won’t want to miss. Here are our...

Plan A National Parks Family Vacation

Did you know that 4th graders and their families get a FREE National Parks Pass? Take advantage of an amazing opportunity to immerse your family in natural beauty and history while staying at Blue Lake Ranch, a Southwest-style Inn and Bed & Breakfast located in...

How to improve your B&B’s TripAdvisor ranking *

TripAdvisor is one of the most widely used social platforms around the globe. Travellers of all ages and demographics head to TripAdvisor in order to get objective and honest feedback about the accommodation providers, tour guides, restaurants and transportation...

How Social Media Makes Your Business Better *

How can Social Media Benefit Your Business?   Consider that there are now more than 3 billion using social networks across the globe.  And Social Media is their preferred method to engage with brands. It’ not surprising that Sherpa Marketing found that more...

Unique Selling Proposition’s Develop Personal Relationships P

5 Unique Selling Propositions   Learning is often best done by example.  Below I’ve highlighted a small selection of brands that use their unique selling proposition to stand out and succeed in some tough marketplaces.   Read on to learn how ThinkGeek, Saddleback...

Is a Blog Critical to Your Business Success Today? *

Why is a Blog Critical to Your Business Success?   Business blogs have become an integral part of business social media communication.  A successful business blog can increase a company’s reach and visibility in search engines, strengthen its reputation, and...

Three Essentials for the Best Spring in St. Augustine, FL P

Whether you’re visiting for spring break or the whole season, St. Augustine will charm you every day. Ancient City is a superb place for a spring getaway! Complete with sandy beaches, sunny days, exciting outdoor activities, and lively annual events, Spring in...

How to attract more B&B guests to your region using destination marketing *

One of the most powerful traveller review sites in the world has spoken, and the top destinations for 2018 have been revealed. According to TripAdvisor users, some of the best places to visit this year include Paris, London, Bali, Prague and New York City. Perhaps you...

5 Waynesville Specialty Shops You’ll Absolutely Love P

In this post, we feature 5 specialty shops in Waynesville, North Carolina that you'll absolutely love! All of these galleries and stores are located on Main Street, and all walking distance from one another. Note that these are only a sample of the wonderful...

Romantic Wedding Getaway on the Beach P

To love someone and to have those feelings reciprocated is a thing of joy. When you’ve decided to make the commitment to marriage, you want your wedding and honeymoon to be as special as those feelings. There’s no better way to create unforgettable memories than a...

How Your Bed & Breakfast Can Stay Up to Date With Trends *

What is an innovative way for your bed & breakfast to maintain high occupancy rates?  By adopting new technology you can stay on top of current industry trends. Forbes recently wrote about five of todays top travel trends.  Here’s how technology can be used on...

Are you closely monitoring your B&B’s social media feedback? *

When you are running a B&B social media page, you can’t simply create a post and promptly forget about it. In fact, it’s the minutes and hours following a social post that are the most important for your business. You need to continually monitor all posts and...

5 marketing lessons from businesses thriving during COVID-19 P

The COVID-19 global pandemic caused dramatic shifts in the way we do business. But those changes aren’t all negatives. In fact, there are a few marketing lessons you can walk away with as a result. As Bob Liodice, CEO of the Association of National Advertisers (ANA),...

Where to Enjoy Horseback Riding in St Augustine P

Escape the ordinary and treat yourself to a unique adventure in St. Augustine. This stunning historic city is known for its scenic landscapes and peaceful surroundings. Here, you can leave behind your boring daily routine, connect with nature, and enjoy the best St....

What’s the Best Way to Share Information? P

The post Movie or Miniseries: What’s the Best Way to Share Information with Your Readers? appeared first on ProBlogger.   This post is based on episode 149 of the ProBlogger podcast. So you’ve come up with a great idea for a blog post. It’s a great topic, has plenty...

Why you might get more domestic bookings this Christmas *

While the old saying claims that there’s no place like home for the holidays, many people around the world tend to disagree. The holiday season is the perfect excuse to travel. Whether people are heading to a destination to visit family, or selecting a new place to...

Make the Most of Your East Coast Road Trip

Where will you stop on your East Coast road trip? There are plenty of exceptional pit stops along the Atlantic Coast en route to Fernandina Beach, Florida. A few of our favorites include Charleston, Savannah, and St. Augustine! The 229 miles between Charleston and our...

Why Staying at The Addison on Amelia Island Is a Safe Choice P

The Future of Travel Leisure travel is on hold for now while we band together to “flatten the curve” of the pandemic. We’re all yearning to travel and, soon enough, we’ll be able to. In the meantime, many are asking what traveling will look like in our post-pandemic...

Enjoy Retail Shopping Therapy During a Day in St. Augustine

From unique shops to a charming downtown setting, St. Augustine offers the perfect retail therapy atmosphere. Visit one of the many downtown shops to find that handmade trinket or shop till you drop at the outlet mall to find the perfect bathing suit for lounging on...

Enjoy Great Winter Activities in Hendersonville

While many people think of visiting the mountains in the summertime, the winter is actually a wonderful time to visit Hendersonville and the surrounding area! Take advantage of all that the Blue Ridge Mountains have to offer without the crowds that the warmer months...

Fall foliage drives in Vermont *

Vermont might be the most legendary of the three northern New England states, as people from around the world pore over pictures of blazing red, orange and gold foliage.  Your drive along Vermont’s river valleys and up the coast or Lake Champlain should include a...

Your Company Must be Customer Focused Not Operations Focused

Is Your Business, Customer or Operations Focused?     Give Your Customer’s a Great Experience   Do you understand what it takes for your company to give customers a great customer service experience?  It takes a lot of effort to create the business...

3 Reasons Why You Should Attend Key Travel Trade Shows and Events *

Trade shows and industry events are where hoteliers can go to network, learn about the latest industry resources and receive the latest news, updates and developments for their niche sector of the travel market. If you are a B&B operator, you should make it a...

Glenda’s Best Apple Strudel Recipe

Fall, we hardly knew ya.. December is coming to a close, and we struggle to account for our activities over the past year. Some of us stream-binged so often that we fried our cable connections. And some of us turned into Marie Kondo, organizing our homes so...

Where Is the Best Place For Weekend Getaways in Western NY?

You deserve a relaxing escape this year, and we can help you make the most of it! If you're looking for the perfect destination for weekend getaways in Western NY, look no further than Asa Ransom House. Our charming bed and breakfast in Clarence, NY, provides the...

Should You Promote Your Destination Instead of Your B & B? *

Few of us have grown up without an iconic image pressed into our memory.  An image of a place that we feel compelled to visit.  It might be the Statue of Liberty, the Eiffel Tower, the Pyramids in Egypt or countless other treasures around the globe. Most travelers...

What to Look for in Your Beach Vacation Resort *

Just down the coast from Jacksonville, St. Augustine is a town rich in history set along beautiful sunlit beaches. Founded in 1565 by Spanish explorers, St. Augustine is the oldest city in the United States and is known as “The Ancient City.” Today, tourists stroll...

How to Enjoy the Best Romantic Getaways in Western NY

Whether you’re celebrating an anniversary or you’d like to surprise your special someone with a spontaneous trip, we can help. Romantic getaways in Western NY are the ideal way to make lasting memories together, and Asa Ransom House is the perfect spot for them. You...

When Customer Service Makes Your Company Become a Verb

When Your Company Becomes a Verb In our customer service training workshops, we have an exercise that introduces a concept called The Five Levels of Service. The levels advance from Unacceptable to Basic to Good to World Class to Trademark. Any company should be happy...

What Do Your Guests Really Care About During Their Stay? *

As technology transforms our lives, lodging around the globe is taking the opportunity to adopt technology into their rooms and operations. This technology impresses the guests who stay at these properties, but it adds convenience while improving the guest experience...

5 Challenging Hikes Off Blue Ridge Parkway Near Asheville NC

If you are a seasoned hiking enthusiast, then you probably already know that Western North Carolina is a hiker's paradise. The Blue Ridge and Great Smoky Mountain ranges feature some of the tallest mountain peaks on the East Coast, enhanced by acres of forests and...

How A Great Customer Experience Energizes Customer Validation P

Your Great Customer Experience Creates Customer Validation!     Your Customer Experience is a Philosophy!   Many people think of customer service as a department.  I believe that customer service is part of a companies philosophy, not a company...

How Your Customer Service Has Become Your User Experience

Is Your User Experience the Best it can be?   Am I Keeping Up With New Innovations?   As a business owner you may ask yourself, “What is changing in customer service?” It’s a rhetorical question, but one that is always on your mind.  What could you be doing...

What Happened to Customer Service, it’s Expected Now P

You Need to Know, Your Customer Service is a Differentiator It wasn’t that long ago that you would go to a store, dine at a restaurant, do business with a vendor or call a customer support center and notice how good the customer service was.  Even then a great service...

How to Master Social Media for Your Bed & Breakfast *

There needs to be more to your social media marketing campaign than simply creating a Facebook, Twitter, and Instagram page for your bed and breakfast and uploading a few photos every now and then. You need to engage your customers, encourage them to share your posts...

Christmas at The Yellow House Bed & Breakfast *

This year at The Yellow House, we wanted to do something special for the guests who were spending Christmas with us. We weren't sure what to do, so one of our colleagues challenged us with a question: if we imagined our guests waking up at the inn on Christmas...

5 of the Best Niagara Falls Christmas Events *

Is a relaxing getaway on your Christmas wish list this year? We can help make it come true! Below, you'll find some of our favorite Niagara Falls Christmas events. They're all a short drive from our bed and breakfast in Clarence, NY! From gingerbread houses to...

A Guide to the Best Couples Getaway in St. Augustine, FL *

Where will you spend your next romantic getaway? We think you should visit the charming, gorgeous city of St. Augustine, Florida, and stay at the luxurious bed and breakfast, Agustin Inn. Our inn is located in the historic district and within walking distance to all...

10 Steps to Get Your Business Indexed by Google *

If Google Doesn’t Index Your Site, You’re Invisible   If Google doesn’t index your website, then you’re pretty much invisible.  To the rest of the world your site doesn’t even exist.  You won’t show up in any search queries, and you have almost no chance of...

Not Just the Law Web Accessibility is Good for Business

What Defines Web Accessibility?   Web accessibility is ensuring there are no barriers that prevent interaction with, or access to, websites on the Internet by anyone with disabilities.  Correctly designed websites, using Universal Design principles, that are...

The Gift of a Getaway at A Butler’s Manor!

The holiday season is stressful The perfect gift -- do you order it online and hope it arrives in time? Do you brave the malls with all that traffic? Here's a suggestion: Give experiences, rather than goods. Time away is always special and never gets old. Wrap up a...

Blue Ridge Travel Ideas for the New Normal P

Our recent experience with the Coronavirus has left many of us hesitant leave our homes, let alone travel. At the same time, the self-isolation has also been challenging, and for many, feeding anxiety and depression. We live in the constant tension of feeling cooped...

You Need to Know the 3 Words Your Customer Experience Needs P

Your Customer Experience has to Engage, Inform and Enlighten   It doesn’t really matter what industry your business is in.  Your customer experience has to grab attention.  Your business has to operate almost as if it’s an entertainment brand.  After all, your...

Give Someone You Love the Gift of Anticipation

Admit it. Ever since the COVID-19 lockdown began, you've done so much online shopping that your Amazon Prime delivery guy is now on your holiday gratuity list. And now it's the holiday season and you've got every possible thing you want, so what is there left to give...

Nights of Lights St. Augustine, Your Gateway to a Magical Holiday

You haven’t truly experienced St. Augustine until you’ve seen its unique architecture covered in millions of dazzling lights and twinkling with holiday splendor. Every holiday season, Nights of Lights St. Augustine, captures the hearts of all...

How Does Keyword Intent Drive Your Visitor Searches?

Learn How Keyword Intent Can Boost Your Conversion Rate   What is Keyword Intent?   Keyword intent is a representation of the user’s purpose for the search.  It’s what we think the user is likely to do during a search since we can’t be sure.  Keyword intent is a...

5 Reasons to Take the Ghost Tour in St. Augustine

If you're staying at a Saint Augustine beach hotel and you have a taste for the darker and spookier side of things, then you simply can't miss the city's famous ghost tour. The Ghosts & Gravestones tour lets you ride along on the trolley to some of the most...

Stop Selling, Social Media Works by Engaging Your Visitors P

Start Engaging Others With Your Social Media   Do you use social media marketing to grow your business?  Are you wondering how to get others to engage with your social media?  Would you like to have others say great things about your brand or product on your...

How to get more Google customer reviews P

This post was originally published on March 7, 2018 and was updated on August 4th, 2020. Business owners and operators need to know what their customers think about shopping at their stores, whether it is a brick and mortar shop or an online store offering the same...

Enjoy A Day at the Fountain of Youth in St. Augustine, FL

You may already know that St. Augustine, FL, is known as the Nation’s Oldest City, but do you know the story behind the name? If you don’t, then you must visit the legendary Fountain of Youth in St. Augustine. This historic site holds the stories of our country’s...

How to use Facebook Messenger Ads For Your B&B *

Businesses can no longer deny the power and potential Facebook has for advertising their product or service. Facebook has 2.07 billion monthly active users and is the most popular social media platform worldwide.  Facebook Messenger Ads are also changing the way...

Top Distribution Trends For Your B&B *

New trends are always emerging in the world of hotel distribution. Here are the top 2017 trends that B&Bs should acknowledge when building their distribution strategies. OTAs Are Here To Stay Online travel agencies continue to be high in popularity because they...

FREE eBook: The Traveler’s Journey to Your B&B *

Every traveler who books online goes through a journey. This free eBook will cover all the steps that traveler’s take on their online booking journey: Dreaming stage Planning stage Booking stage Experiencing stage Learn everything you need to know about their online...

How to improve your B&B’s TripAdvisor ranking *

TripAdvisor is one of the most widely used social platforms around the globe. Travellers of all ages and demographics head to TripAdvisor in order to get objective and honest feedback about the accommodation providers, tour guides, restaurants and transportation...

Accessibility Toolbar